GOOD DESIGN AWARD

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Special Award
Company Info

2008

GOOD DESIGN|ライフスケープデザイン賞

Award-winning item
Super Cub [Honda Super Cub (till model 2008)]
Business Owner
Honda Motor Co.,Ltd.
Category
Good Design Long Life Design Award
Company
Honda Motor Co.,Ltd (Japan)
Award Number
08L01013
Outline of Good Design Award winners
Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Honda Motors took up the challenge of providing a small, high-performance, low-cost motorbike that could be used throughout the world, by mounting a 4-cycle 50cc engine on a chassis that was easy to both ride and operate. They needed technology to create a 4-cycle 50cc engine that was inexpensive, as well as small and lightweight. When it came to designing the chassis, they began by asking themselves, “What would be the specifications for a motorbike that gives a comfortable and pleasant ride?” The specific answer to their question was a completely new category of vehicle that is neither a motorbike nor a moped.

Producer

Honda Motor Co., Ltd. President Soichiro Honda

Director

Honda Motor Co., Ltd. President Soichiro Honda

Designer

Honda Motor Co., Ltd. Body Design Johzaburo Kimura

More information

http://www.honda.co.jp/motorcycle-graffiti/cub/index.html

Already on the market
1958/8

Evaluation

Honda Motors took up the challenge of providing a small, high-performance, low-cost motorbike that could be used throughout the world, by mounting a 4-cycle 50cc engine on a chassis that was easy to both ride and operate. They needed technology to create a 4-cycle 50cc engine that was inexpensive, as well as small and lightweight. When it came to designing the chassis, they began by asking themselves, "What would be the specifications for a motorbike that gives a comfortable and pleasant ride?" The specific answer to their question was a completely new category of vehicle that is neither a motorbike nor a moped.

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