GOOD DESIGN AWARD

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Special Award
Company Info

2008

GOOD DESIGN|グッドデザイン金賞

Award-winning item
50, 60 High-Definition PureVision Plasma Television [PIONEER KRP-500A/ KRP-600A]
Business Owner
PIONEER CORPORATION
Domain/Category
Communication devices - Communication devices for home use
Company
Pioneer Corporation (Japan)
Award Number
08C14010
Outline of Good Design Award winners
Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Full HD plasma TVs, with the media receiver separate from the display. (50 in. and 60 in. models) These sets produce the ultimate in visual beauty. Full HD images at an impressive resolution of 1920x1080p are displayed in deep blacks (at a stunning contrast ratio of 100000:1) and vivid colors. The display is now 64 mm thin, for easier wall mounting. Although the media receiver was designed to be expandable in a variety of ways, connection with the display is straightforward, and the area around the equipment stays neat.

Producer

TOSHISHIGE YOSHINO, Display Planning Department, Business Planning Division, HBG, PIONEER CORPORATION

Director

SHOGO UENO, Studio 3, Product Design Division, PIONEER DESIGN CORPORATION

Designer

TATSUFUMI FUNAYAMA, TOSHIYUKI SONODA, KEISUKE ITO, HIDEYA NAGASAWA, Studio 3, Product Design Division, PIONEER DESIGN CORPORATION

More information

http://pioneer.jp/pdp/

Market release pending
2008/10/1

Evaluation

Among the many models that are trying to keep pace with Samsung's 3D surface, piano-black models of HD TV, which dominate the North American market, daring to use a cut frame and striving for minimalist expression is a refreshing approach. Technological features such as deep blacks yielding a 100,000:1 contrast ratio and ultra-thin design based on separation of the display and media receiver match the design extremely well. Pioneer's machining technology undergirds the fine quality of the minimalist expression.

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