GOOD DESIGN AWARD

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2008

Good Design Award

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Award-winning item
Portable Multimedia Player(MP4) [iriver U30]
Business Owner
Reigncom Limited
Domain/Category
Communication devices - Communication devices for personal use
Company
Reigncom Limited (South Korea)
Award Number
08C13152
Outline of Good Design Award winners
Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The most prominent feature of the U30 is that it is equipped with a cylindrical-shaped wheel controller on the side of touch screen. This wheel plays various roles for functionality through rotating and pressing. Having the emotional resonance of analog era, the physical and visual feedback of this device with its variable reaction speed synchronized to dialing speed, is quicker than touch technology. In addition, by using of AMOLED screen, it provides a clearer screen resolution than that of conventional digital display.

Producer

Kuno Kim, Executive V. P, Chief Operating Officer, Reigncom Limited

Director

YeongKyu Yoo, Creative Director, Design Lab, Reigncom Limited

Designer

<1>YeongKyu Yoo, Creative Director, Design Lab, Reigncom Limited <2>SangIl Lee, Manager, Design Lab, Reigncom Limited <3>DaeHee Kim, Assistant Manager, Design Lab, Reigncom Limited

More information

http://www.iriver.co.kr

Market release pending
2008/7/17

Evaluation

It is interesting that the product sticks to a parallel usage of the analog cylinder knobs, in this golden days of the touch panels. The way to put together the designs, featuring the appearance with a cylinder knob which enhances the actual usability deserves attention. In addition, it has a high-quality feel to it in the accuracy of motion, surface finishing and the works of details. This multimedia player should be highly praised for its design, which could cause a stir in the current trend of the digital equipments with large-size LC and the touch panels.

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