GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Award-winning item: USB 2.0 Flash drive [Sport Series S701]
Business Owner: A-DATA Technology
Domain/Category: Communication devices - Communication devices for personal use
Company: A-DATA Technology Co., Ltd. (Taiwan)
Award Number: 08C13116
Outline of Good Design Award winners: Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: A-DATA Sport Series S701 Flash Drive is a small, light, with metal & rubberized fashion outlook flash USB drive with a retractable USB connector. Designed by the sports car concept S701 also brings innovative material and design notion of a flash drive to the public. The retractable USB connector eliminates the need for caps. S701 makes this Flash Drive the classic statement for your digital lifestyle.
Producer: Simon Chen, Chairman/ CEO, A-DATA Technology Co., Ltd
Director: Simon Chen, Chairman/ CEO, A-DATA Technology Co., Ltd
Designer: Tsai Shih-Huang, A-DATA Design Team, A-DATA Technology Co., Ltd; Tsai shih Huang is the designer of S701
More information: http://www.adata-group.com/en/product_show.php?ProductNo=AS71ZZZRS
Already on the market: 2007/11/23

Evaluation

It is designed for users who want a kind of textures used for the car accessories. Except for the texture of the slide knob on the side, aluminum die-casting and carbon-like diamond-cut are applied to create a design with special atmosphere not found in the Japanese products. Its compact size is adequate for global sales channels.