GOOD DESIGN AWARD

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Special Award
Company Info

2008

GOOD DESIGN|グッドデザイン金賞

Award-winning item
digital still camera [RICOH GR DIGITAL II]
Business Owner
RICOH COMPANY, LTD.
Domain/Category
Communication devices - Communication devices for personal use
Company
RICOH COMPANY , LTD. (Japan)
Award Number
08C13067
Outline of Good Design Award winners
Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Camera for professional and advanced amateur photographers. * GR lens for definition and low distortion, extending to image edges. F 2.4/f: 5.9 mm * Sturdy yet light die-cast magnesium body slim enough to slip into a pocket (25 mm) * 10.01 mega pixel, 1/1.75 in. CCD captures definition from the GR lens * Electronic leveling keeps images level when viewed on the LCD monitor * Highly customizable and powerful function buttons and personal setting mode, refined from previous models * Built-in pop-up flash, manually operated to prevent errors from automatic activation

Producer

Kazuhiro Yuasa, Company President, Personal MultiMedia Products Company, RICOH Co., Ltd.

Director

Akira Momose, Corporate Design Center, Corporate Planning Div, RICOH Co., Ltd.

Designer

Tatsuo Okuda, Masahiro Kurita, Hiroshi Morohoshi, Mayu Takano, Corporate Design Center, Corporate Planning Div, RICOH Co., Ltd.

More information

http://www.ricoh.co.jp/dc/gr/digital2/

Already on the market
2007/11/22

Evaluation

In the digital camera market, where new products appear in rapid section, this series has always aimed for long-lived design with the high-end amateur users in mind. Ricoh doesn't want its cameras to become mere commodities. I appreciate Ricoh's effort to lengthen the life of their products from an industrial designing standpoint.

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