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2008

GOOD DESIGN|グッドデザイン賞

受賞対象名
SENZ XL storm umbrella [SENZ XL storm umbrella]
事業主体名
SENZ Umbrellas BV
領域/分類
身体領域 - 身につける用品・生活雑貨
受賞企業
SENZ Umbrellas BV (Netherlands)
受賞番号
08A01010
受賞概要
2008年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The SENZ XL storm umbrella eliminates all the well known umbrella struggles that have been around for 3400 years. The SENZ umbrella allows you to play with the wind, even in strong gusts. The patented construction makes the umbrella windproof up to 70 MPH and the umbrella does not invert. The unique eye savers protect the eyes from any possible harm and the asymmetrical shape of the SENZ XL provides an excellent view. The innovative opening mechanism of the umbrella has been integrated in the handle, and the smooth oval shaft matches perfectly with the aerodynamic shape of the umbrella.

ディレクター

Gerwin Hoogendoorn, SENZ Umbrellas BV

デザイナー

The SENZ Design Team

Philip Hess, Gerard Kool, Gerwin Hoogendoorn

詳細情報

http://www.senzumbrellas.com

発売
2008年4月1日
価格

11,000Yen

販売地域

国内・海外共通仕様

設置場所

Multiple design and interior architecture stores

受賞対象の詳細

応募対象が達成しようとした目標

The challenge was to redesign a 3.400 years old product that has always caused frustrations among its users: Umbrellas tend to go inside out easily, break, are very comfortable to use in hard wind, give you a bad vision from under the umbrella, and the tips tend to poke you in the eyes. Additionally, the umbrella had to have an appealing look and should be a commercially feasible product.

デザイナーのコメント

The design process started out of frustration with traditional umbrellas. It was a challenge to redesign a product that has existed for 3.400 years. As the design started as a university graduation project, we were very inexperienced. However, this enabled us to think that anything is possible, and that we could make global impact with our new design.

使用者、社会等への取り組み

どのような使用者・利用者を想定したか

Umbrella users in rainy and windy areas.

その使用者・利用者にどのような価値を実現したか

The SENZ storm umbrella always finds the best position in the wind, which makes it very comfortable to use, even in strong gusts. The patented construction makes the umbrella windproof up to 70 MPH and the umbrella will not invert. The special shaped eye savers protect the eyes from any possible harm and the aerodynamic shape of the SENZ umbrella provides its user an excellent view.

社会・文化および地球環境の視点から解決すべき問題点

We reinvented the umbrella, so it transformed the status of disposable product. Addiotionally, by communicating emotion and a higher price level, consumers developed an emotional bond with the product, which justified the higher price level.

その問題点に対し、どのように対応したか

An umbrella has always been a disposable product, but we wanted to introduce an umbrella in the higher segment of the market, which lasts for life. It was a challenge to introduce the umbrella with a different shape and at a higher price point!

審査委員の評価

これまでの雨傘の概念を変える、アシンメトリーな形状の傘である。強風の中で逆さになって壊れてしまうという、傘の持つ問題の解決策として考案され、骨の突端に目を守るための工夫も見られる。斬新な形状については賛否両論。たたんだときにコンパクトにならない点や重量が解決されない限り日本での展開は容易でないかもしれないが、雨風の強い地域での使用を想定して、日常の問題点に大学の卒業制作としてとりくんだ点は評価したい。

担当審査委員| 左合 ひとみ   井上 斌策   岩崎 一郎   川島 蓉子  

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