GOOD DESIGN AWARD

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Company Info

2007

GOOD DESIGN|インタラクションデザイン賞

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Award-winning item
Experience Color
Domain/Category
Communication Design - Digital Media
Company
Matsushita Electric Industrial Co., Ltd. (Japan)
Award Number
07C02021
Outline of Good Design Award winners
Outline of Good Design Award winners 2007

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The three sections of the Experience Color web site virtually translate the aesthetics of Japanese beauty into high-quality full screen images and high-quality audio. Two of the pieces bring traditional Japanese colors to life in high-quality animation. The first, What color is life?, features a charming goldfish who navigates the "colors of life". The second, Colors of shadows, reproduces the brooding colors of the world created on the noh stage to illustrate themes of "light and shadow". The viewer does not just passively watch these pieces. Rather by interacting with the images, he or she is an active participant who helps create a new experience of color. The interactive A garden of colors, the third piece on the web site, brings paintings from Japanese folding screens to life in scenes that change, with users accessing the piece to collaborate in creating art. When the application is running, the user moves the cursor to touch different colors, which accumulate at the bottom of the screen. The colors touched either intentionally or unintentionally, combine to create a new piece of collaborative art.

Producer

Tsugita Hisao, Matsushita Electric Industrial Co.,Ltd.

Director

Makoto Aoki, Yukihiko Kuroda, Eiji Muroichi, Ryuta Modeki (Business Architects Inc. )/ Koshi Uchiyama (GT inc. )

Designer

Makoto Aoki, Yukihiko Kuroda, Eiji Muroichi, Ryuta Modeki, Yohei Iwaki, Kazutoshi Shirai, Kojiro Futamura, Ritsuko Kuki, Daisuke Takahashi, Mami kanazawa (Business Architects Inc. )

More information

http://panasonic.net/experience-color/

Date of Release
2006/3/24
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