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In the same way that repackaging revives a product, Cactus Design has breathed new life into conventional work gloves by redesigning the non-slip palm surface. At the same time, the new look and design expand the product's target customer, price, and end user beyond the original scope. A product redesign is not necessarily a loss; in fact, it can result in innovative new products.
MASAO KUROZUMI, YUSUKE SANO, ATSUSHI USAMI
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