GOOD DESIGN AWARD 2019 Participation

Using G Mark

About G Mark

A symbol of communication between a creator and the users

G mark

The Good Design Award has been awarded for "good design" for over 60 years since its establishment in 1957. The "G Mark" is the contact point between this effort and society. The G Mark symbolizes that the entries have earned the Good Design Award, and also signifies a connection with society. The G Mark is an intellectual property rights managed by the Japan Institute of Design Promotion, and only winners of a Good Design Award may use the G Mark.

G Mark gains creditability of users

According to a survey conducted in January 2017, 55.7% of people responded that they understand the "Good Design Award" is an "award given for good design". If the people who responded that they have heard about the "Good Design Award" are included, 84.1% of people recognize the award. Also, 55.5% of people responded that they understand the "G Mark" as a "proof of the Good Design Award winning item". If the people who know of this mark are included, the G Mark has a recognition rate of 79.0%. In other words, about 108 million Japanese people recognize the "Good Design Award", and about 100 million Japanese people know of the "G Mark".
According to this survey, the types of "public perception of the G Mark" are as follows in decreasing order of response rate:

  1. Attractive form (exterior appearance)
  2. Excellent in function and performance
  3. High quality
  4. User-friendly

In short, users recognize the products with the "G Mark" as "attractive, user-friendly, and high quality products". When actually shopping, 61.1% of users responded that "they are attracted to products with the G Mark".

See HERE to learn more about survey data.

G Mark contributes to improving the corporate image

According to a survey conducted in January 2017, 61.5% of people responded that they consider companies awarded with the Good Design Award as "companies having a good sense", 55.9% responded "companies good at manufacturing", and 33% responded "era-leading state-of-the-art companies". The G Mark contributes to improving both product and corporate images.

G mark

Design of "G Mark"

The "G Mark" was designed by Mr. Yusaku Kamekura, who made major contributions to the history of Japanese design, in 1957 when the "Good Design Products Selection System", the predecessor to the Good Design Award, was established. Since then, it has become as well recognized as the system known as the "G Mark System". The G Mark is known familiarly as a sign of reliability connecting industry and lifestyle.

About Yusaku Kamekura
Born in Niigata Prefecture on April 6, 1915. Studied at Institute for New Architecture and Industrial Art. Joined Nippon Kobo. Provided art direction for "NIPPON" and "Kaupapu," advertising magazines for foreigners. Organized "Yusaku Kamekura Graphic Design Exhibition" at the Museum of Modern Art, Kamakura in 1953. Participated in "Graphic '55 exhibition" at Takashimaya Nihombashi Store in 1955. Participated as a founding member of Nippon Design Center in 1960. Established Kamekura Design Office in 1962. Awarded various major prizes in Japan since 1961, including: Education Minister's Art Encouragement Prize, Mainichi Art Award, Asahi Prize, Japan Inter-Design Forum Award for International Culture, Medal of Honor with Purple Ribbon, Third Class Order of the Sacred Treasure, Person of Cultural Merit (Agency for Cultural Affairs), and Commendation of Meritorious Designers (Ministry of International Trade and Industry). Also received numerous awards at international Biennale exhibitions held in Warsaw, Brno, Lahti, etc. Deceased on May 11, 1997, at age 82.

How to use G Mark

With a one-time application, the G Mark can be used for any media for one year

Winners can use the G Mark logo for any media for a period of one year after an application is submitted and the annual usage fee is paid. Please note that there are certain rules that apply to the usage of G Mark. Please see the G Mark Usage Rules and G Mark Usage Guidelines listed below.

G Mark License Fee

The G Mark can be used for a period of one year after the annual license fee is paid. After one year, the winners are required to reapply for continued use of the G Mark. Various discounts and campaigns are also available.

  1. G Mark license fee for 1 year

    The license fee varies depending on the price of the award winning product (total project cost). In principle, the license fee will be calculated based on product price. When the awarded item is a non-commodity (e.g. civil engineering structure, website, or business model), the license fee will be calculated in accordance with the total project cost. The awarded item's average value will be determined, if there is a range in the retail price (current market price in the case of open pricing).

    Application before September 30, 2019

    Retail PriceTotal Project Cost
    (If retail price is not available)
    License Fee
    (including tax)
    Less than 500,000 yenLess than 500 million yen216,000 yen
    500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen540,000 yen
    5 million yen or more5 billion yen or more1,080,000 yen

    Application after October 1, 2019

    Retail PriceTotal Project Cost
    (If retail price is not available)
    License Fee
    (including tax)
    Less than 500,000 yenLess than 500 million yen 220,000 yen
    500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen 550,000 yen
    5 million yen or more5 billion yen or more 1,100,000 yen
  2. Various discounts and campaigns

    No charge for public institutions
    If the winner is a government organization, such as the national or a local government, or an educational corporation, medical corporation, religious corporation, or incorporated foundation/association authorized or accredited by government, or a public institution or organization, such as a non-profit organization, the G Mark license fee shall be waived. However, corporations jointly established by a government organization and a private sector are excluded.

    Discounts for small and medium-sized enterprises
    If the winner is an "individual" or a small and medium-sized enterprise specified in the Small and Medium-sized Enterprise Basic Act, the G Mark license fee shall be reduced by 50%. This definition shall apply mutatis mutandis if the winner is a foreign corporation. Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation.

    The definition of small and medium-sized enterprises (The Small and Medium Enterprise Agency website)
    http://www.chusho.meti.go.jp/soshiki/teigi.html (Japanese Only)

    Criteria for a "small and medium-sized enterprise under the effective control of a large enterprise"
    In case a corporation falls under any of the following three scenarios, it shall be considered such a small or medium-sized enterprise:
    1) A corporation for which the total number of issued shares or more than half of the investments belongs to the same large corporation
    2) A corporation for which the total number of issued shares or more than two-thirds of the investments belongs to multiple large corporations
    3) A corporation for which more than half of the total number of officers serve concurrently as officers and staff members of a large company

    Discount for application for the initial four years when payment is made as a one-time lump sum
    For an application for the initial four years made with a one-time payment within the year in which the prize is awarded, the license fee shall be reduced by 25%. This discount represents a substantial saving for prolonged use of the G mark, such as industrial machinery and long-selling products.

    Discount after the fifth year/free of charge after the tenth year
    The license fee for an award winning object from the fifth year onward after the initial award year shall be reduced by 50%. Furthermore, the license fee shall be waived for an award winning object from the tenth year onward after the initial award year, and for an object winning the Long Life Design Award.

    Free G Mark usage during the award-winning PR period
    The first one month from the announcement of the winners is an award-winning PR period, during which all winners may use the G Mark free of charge. Only winners of a Good Design Award in the given year may use the G Mark without application or fees. The award-winning PR period in 2019 will start on October 2 and end on November 4.

    Notes on various discounts

    • The "discount after the fifth year/free of charge after the tenth year" will be calculated based on the date on which the "G Mark License Application" was submitted.
    • The first year of the award refers to the period between the date of the announcement of the award in the given year and the date of the announcement in the following year. For purposes of counting years, years will be added consecutively every year on the date of the announcement.
    • After the award-winning PR period, the award winners are required to apply and pay for continued use.
  3. Improvements and upgrades to the awarded product and change of product or company names

    In the event of any change in the specifications of the awarded product for which the G Mark license is desired, an "G Mark Specification Amendment” needs to be submitted to the Good Design Award Office. Such changes include partial improvement or upgrade, such as addition of color and size variations, and changes in company or product name. The Office will inform the winner of approval or disapproval of usage of the G Mark after considering the contents of the changes.
    Note: This procedure will not change the status of the award winning object. This application is for the sole purpose of obtaining permission to use the G Mark for the award winning object whose specification, including the object name, has been altered.

Application procedures

  1. Applicant eligibility

    Only winners of the Good Design Award are eligible to apply for the G Mark license. If there are multiple winners to a Good Design Award, any of the winners may apply. Once approved by the Organizer, other winners may also use the G Mark.
    In addition, with the consent of the winners, representatives of the award winners, such as advertising agencies, may also apply for the G Mark license. If such is the case, the “G Mark License Application Proxy” from the winner should be submitted.

    G Mark License Application Proxy [PDF/30KB] [DOC/30KB]
  2. Application process

    Follow the procedure below to apply for the "G Mark License."
    It will normally take about seven days for the completion of entire process from application registration to issuance and delivery of an invoice.

    1. Application for the license
    Applying online
    Log in to the Good Design Award Entry Site, and apply from the "Apply for G Mark License" page. Each award winning object requires an individual application. If you do not have an entry account for the Good Design Award, register for a new account from the link below.

2. Payment of license fee
The JDP will send an invoice. Please pay the specified G Mark license fee.

3. Issuance of the "G Mark License Agreement"
After the JDP has confirmed payment, the “G Mark License Agreement” will be issued.

4. Usage of G Mark
The applicant may use the G Mark for a period of one year starting on the date specified on the "G Mark License Agreement". After the deadline, the applicant is required to reapply for the continued use of the G Mark.

  1. Remarks

    • Please consult the Organizer in special cases where (1) there is an urgent need to use the G Mark for an exhibition, etc., or (2) the use of the G Mark is extremely limited, such as use in an in-house presentation session.
    • Please consult the Organizer separately in cases where a third party other than the people involved in the Good Design Award wishes to use the G Mark for sales planning, etc.

G Mark Usage Rules

Outline of G Mark Usage Rules

This outline describes the method of G Mark usage that is based on the "G Mark Usage Rules", "G Mark Usage Guidelines" and "G Mark License Fee Schedule" prescribed by the Japan Institute of Design Promotion, and the matters required of the Good Design winners when they use the "G Mark". It consists of the following subject matters:

1) Definition of G Mark

"G Mark" is an intellectual property rights managed by the Japan Institute of Design Promotion (hereinafter referred to as JDP). The G Mark was designed by Mr. Yusaku Kamekura in 1956, and starting 1957, in which the Good Design Award system was launched, it has been used as the proof to recognize the Awarded Designs of the Good Design Award.

2) G Mark License

Regarding the usage of G Mark, please comply with the "G Mark Usage Rules", "G Mark Usage Guidelines" and "G Mark License Fee Schedule" prescribed by the Organizer, of which the outlines are as follows.

2-1Award winners may login to the Good Design Award Entry Site and apply for the G Mark License on the application page. Each award-winning entry requires an individual application. Confirming the application, the Organizer will send an invoice to the Award winner. After the payment is confirmed, the Organizer will issue a "G Mark License Agreement" and send it to the winner.
2-2If there are multiple winners of a Good Design Award, any of the winners may apply. Once approved by the Organizer, other winners may also use the G Mark. In addition, advertising agencies may also apply to use the "G Mark" as representatives of the winners, if instructed by them. If such is the case, "G Mark License Application Proxy", a documentation proving the status as a representative of the winner should be submitted.
2-3The usage of the G Mark obeying 2-2 of the "G Mark Usage Rules" in countries or regions other than Japan shall accordingly comply with the local Laws and Regulations. On this condition, upon application, please specify the countries or regions where you want to use the G Mark and consult with the Organizer. Available types of the combinations of the "G Mark" and the logo on the "G Mark Usage Guidelines" may vary depending on the countries or regions. In principle, the use of the "Symbol" alone is not allowed.
2-4The applicant may use the G Mark for a period of one year starting on the date specified on the "G Mark License Agreement". After the deadline, the applicant may reapply for the continued use of the G Mark.
2-5The details of the available types of G Mark are specified on the page. As for the usage of the logo marks, the available types are limited as indicated by the "G Mark Usage Guidelines"

3) G Mark License fee

The G Mark License fee for 1 year is set below:

Retail PriceTotal Project Cost
(If retail price is not available)
License Fee
(including tax)
Less than 500,000 yenLess than 500 million yen220,000 yen
500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen550,000 yen
5 million yen or more5 billion yen or more1,100,000 yen

(Applicable from October 1, 2019)

3-1In principle, the license fee in the table above will be applied according to the retail price (current market price in the case of open pricing) as stated in the screening information. If there is a range in the retail price, the average value will be determined. When the award winning entry is a non-commodity, the license fee will be calculated in accordance with the total project cost.
3-2For award winning entries from countries or regions other than Japan, the G Mark license fee will be calculated based on the rules above.

4) Reduction of the license fee

The Organizer offers various reductions in G Mark license fees to winners in accordance with 5-2 of the "G Mark Usage Rules", as follows.

4-1If the winner is a government organization, such as the national or a local government, or an educational corporation, medical corporation, religious corporation, or incorporated foundation/association authorized or accredited by the national or a local government, or a public institution or association, such as a non-profit organization, the G Mark license fee shall be waived. However, a corporation (third-sector company) jointly established by a government organization and the private sector is excluded. For overseas Award Winners established in the same forms as mentioned above, the Organizer will make a judgment according to the regulation.
4-2If the winner is an individual or a small and medium-sized enterprise, the G Mark license fee shall be reduced by 50%. The definition of a small and medium-sized enterprise shall be subject to the definition set forth in the Japanese Law "Small and Medium-sized Enterprise Basic Act". Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation. For overseas Award Winners running small and medium-sized enterprise, the Organizer will make a judgment according to the regulation.
4-3For an application for the initial four years made with a one-time payment within the year in which the entry is awarded, the usage fee shall be reduced by 25%. The G Mark usage fee for an award winning object from the fifth year onward after its award year shall be reduced by 50%. For an award winning object from the tenth year onward after its award year, the G Mark usage fee shall be waived.

5) Exemption for the purpose of supporting disaster recovery

To support reconstruction from the Great East Japan Earthquake in 2011, the G Mark license fee shall be waived for winners until 2015 whose headquarters (or principal location in the case of an individual) are based in any of the six prefectures in the Tohoku area as well as Ibaraki Prefecture for the period of one year if the application is submitted by March 31, 2020.

6) Free G Mark License during the award-winning PR period

All winners may use the G Mark, free of charge, for the first month from the announcement of the winners in the given year. The award-winning PR period in 2019 will start on October 2 and end on November 4. The Organizer may, from time to time, set up free usage periods in addition to the period above.

7) G Mark license in relation to improvements or upgrades to the award winning objects

In the event of any changes in the specifications of the award winning object, including performance improvements, if G Mark license is requested, a specified "G Mark Specification Amendment" must be submitted to the Organizer. The Organizer will inform the winner of approval or disapproval of the G Mark License after considering the contents of the change.

8) Report on the status of use

The Organizer may request the winner using the G Mark to report on the status of its use.

April 1, 2019

G Mark License Fee Schedule

The "G Mark License Fee Schedule " defines the G Mark license fees stipulated by the Japan Institute of Design Promotion (hereinafter referred to as "JDP "), a licensor of the G Mark, upon the G Mark usage of the Good Design Award Winners (hereinafter referred to as the "Winners") in advertising and promotional activities of the Good Design Award winning products or services.

  1. The G Mark License Fee for 1 year from the grant of the License is set below.
    Retail PriceTotal Project Cost
    (If retail price is not available)
    License Fee
    (including tax)
    Less than 500,000 yenLess than 500 million yen220,000 yen
    500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen550,000 yen
    5 million yen or more5 billion yen or more1,100,000 yen

    (Applicable from October 1, 2019)

    (1)In principle, the license fee in the table above will be applied according to the retail price (current market price in the case of open pricing) as stated in the screening information. If there is a range in the retail price, the average value will be determined. When the award winning entry is a non-commodity, the license fee will be calculated in accordance with the total project cost.
    (2)For award winning entries from countries or regions other than Japan, the G Mark License Fee will be calculated based on the rules above.
  2. Reduction of the license fee

    JDP offers reductions in G Mark license fees to Winners in accordance with the "Article 5-2 in G Mark Usage Rules", as follows.

    (1)If the winner is a government organization, such as the national or a local government, or an educational corporation, medical corporation, religious corporation, or incorporated foundation/association authorized or accredited by the national or a local government, or a public institution or association, such as a non-profit organization, the G Mark License fee shall be waived. However, a corporation (third-sector company) jointly established by a government organization and the private sector is excluded. For overseas Winners established in the same forms as mentioned above, JDP will make a judgment according to the Rules.
    (2)If the winner is an individual or a small and medium-sized enterprise, the G Mark License fee shall be reduced by 50%. However, the definition of a small and medium-sized enterprise shall be subject to the definition set forth in the Japanese Law "Small and Medium-sized Enterprise Basic Act". Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation. For overseas Winners running small and medium-sized enterprise, JDP will make a judgment according to the Rules.
    (3)For an application for the initial four years made with a one-time payment within the year in which the entry is awarded, the license fee shall be reduced by 25%. The G Mark License fee for an award winning object from the fifth year onward after its award year shall be reduced by 50%. For an award winning object from the tenth year onward after its award year, the G Mark License fee shall be waived.
  3. Exemption for the purpose of supporting disaster recovery

    To support reconstruction from the Great East Japan Earthquake in 2011, the license fee of the G Mark shall be waived for winners until 2015 whose headquarters (or principal location in the case of an individual) are based in any of the six prefectures in the Tohoku area as well as Ibaraki Prefecture for the term of one year if the application is submitted by March 31, 2020.

  4. Free G Mark usage during the award-winning PR period

    All winners may use the G Mark, free of charge, for the first month from the announcement of the winners in the given year. The award-winning PR period in 2019 will start on October 2 and end on November 4. JDP may, from time to time, set up free trial periods in addition to the period above.

G Mark (Symbol Mark and Logotype) Usage Guidelines

  1. The "G Mark Usage Guidelines" defines the rules stipulated by the Japan Institute of Design Promotion (hereinafter referred to as "JDP") upon the usage of G Mark for Awarded Designs, to ensure that the G Mark should be recognized properly as a brand by the Winners.
  2. Prior to using the G Mark, please agree to comply with the Guidelines and then file an application for the G Mark License.
  3. In Japan, every type of the combinations of the symbol mark and the logotype, from type "A" to "L" is available as an official logo. There is no priority among the types. Please choose according to intended use.
    Proportion and position of the symbol mark and the logotype must be kept as the posted types.
    The use of the symbol mark alone by a winner is basically infeasible even in Japan. Please contact JDP if the winner wished to use the single symbol mark.
  4. Regarding the usage of the G Mark outside of Japan, based on the "Article 2-2 in G Mark Usage Rules", the use of the single symbol mark alone is infeasible. And the available G Mark types are limited (type E, F, G, H, K, L, etc.). Please consult with JDP.
  5. The usage of the G Mark outside of Japan is defined as follows:
    (1)Awarded Designs and Products bearing the G Mark are manufactured, sold, displayed and advertised outside of Japan, or they are exported or imported between foreign countries other than Japan;
    (2)Awarded Designs and Products bearing the G Mark are manufactured outside of Japan and imported into Japan;
    (3)Awarded Designs and Products bearing the G Mark are manufactured in Japan and exported to foreign countries, or they are advertised outside of Japan;
    (4)Services bearing G Mark are provided or advertised outside of Japan, if available, including by means of the public Internet; or
    (5)G Mark is expected to be used outside of Japan other than as described above
Undated
Dated (English)
Dated (Japanese)
Exclusive for Good Design Best 100 recipients

Space required around the G Mark

To avoid any interference from other graphics, the required spacing around the logo is defined.
Please do not include any other elements within the area surrounded by the grid lines.
a:b = 5:2 (Reduce b by 40% when a is 100%)
c:d = 4:1 (Reduce d by 25% when c is 100%)

Minimum Size

The logo cannot be smaller than the size shown below, in order to maintain visibility.

Color

A white background is recommended for color expression.
Monochromatic (CMYK: K = 100%) and negative (highlight) expressions are also available.
Colors other than black for background may be used for negative expression.
As an exception, gold color (including gold foil print) may be used for the Grand and Gold Award winning designs.

Background

Although a white background is recommended for the symbol mark and the logotype in a color expression, colors other than white may also be used for the background only if the visibility of the symbol mark and the logotype is not lost. If the background could seriously obscure the outline of the symbol mark and the logotype, please make sure to use a white square background to maintain visibility.

Prohibited examples

Moreover, please consult with JDP in advance on condition that the Winners plan to arrange the G Mark for promotional purposes like using the logo partially or use it as a motif.
JDP will make a judgment whether the arrangement or expression is appropriate, based on the purpose of Good Design Award.

G Mark Usage Rules

The purpose of the Rules is to ensure that the Japan Institute of Design Promotion, an organizer of the Good Design Award program and a licensor of the G Mark, defines the terms and conditions of the use of the G Mark by persons whose names are written on certificates of the Good Design Award as Winners of the Good Design Award in advertising and promotional activities of their Good Design Award winning products or services.

Chapter 1  Definitions

1-1"JDP" means Japan Institute of Design Promotion.
1−2"Awarded Designs" means products (including software) or services that have won the Good Design Award organized and operated by JDP.
1−3"Winners" means persons whose names are written on certificates of the Good Design Award as winners of the Good Design Award.
1−4The "G Mark" is the "symbol " and "logo ", has been used by JDP since 1957, and all intellectual property rights therein are managed by JDP.
1−5"Awarded Designs and Products" means Awarded Designs or their products and product packaging (including novelties) or product packaging that is relevant to the services provided.
1-6"G Mark Usage" means Winners' selling, displaying, exporting or importing (excluding services) or using for advertising the Awarded Designs and Products bearing the G Mark, including by means of the Internet.
1-7"G Mark License Applicants" means Winners or persons on behalf of the Winners who have applied for the use of G Mark for Awarded Designs with JDP.
1—8"License" means the grant of the right to use the G Mark to G Mark License Applicants, provided that the G Mark License Applicants agree to the Rules and JDP has determined whether the usage meets the terms and conditions set forth in the Rules.
1−9"G Mark Licensees" means persons who have been authorized to use the G Mark by JDP out of the G Mark License Applicants.
1−10"Antisocial Forces" means any organized crime group (boryokudan), any organized crime group member (boryokudan-in), any person for whom less than five (5) years have passed since it ceased to be an organized crime group member, any associated member of an organized crime group (boryokudan jun koseiin), any individual or corporation related to an organized crime group, any corporate racketeer (sokaiya), any individual, corporation or other entity that makes unjust demands against citizens or corporations acting in the name of a social movement, human rights movement or political movement, any individual, corporation or entity that engages in acts that impair social order or citizens' safety (including international criminal syndicates) or any other individual or corporation similar to any one of the above.

Chapter 2  Application and Grant of License

2-1Application for the use of G Mark shall be as follows:
(1)Prior to using the G Mark, Winners shall file an application with JDP using the "G Mark License Application" posted on the dedicated website, subject to Winners agreeing to the Rules, "G Mark Usage Guidelines" and "G Mark License Fee Schedule."
(2)If there are two or more Winners, any one of them as G Mark License Applicants may file an application with JDP, and then all applicable Winners may use the G Mark with the grant of the License by JDP.
(3)Third parties such as advertising agencies may file an application on behalf of Winners by presenting the "G Mark License Application Proxy" to JDP. Third parties such as advertising agencies whose names are written on the G Mark License Application Proxy and Winners as the principals may use the G Mark with the grant of the License by JDP.
2-2If Winners attach the G Mark to Awarded Designs and Products outside of Japan, Winners shall, in prior consultation with JDP, agree to use the G Mark in compliance with the Rules and the "G Mark Usage Guidelines" and shall file an application to use the G Mark with JDP.
Prior consultation is required if:
(1)Awarded Designs and Products bearing the G Mark are manufactured, sold, displayed and advertised outside of Japan, or they are exported or imported between foreign countries other than Japan;
(2)Awarded Designs and Products bearing the G Mark are manufactured outside of Japan and imported into Japan;
(3)Awarded Designs and Products bearing the G Mark are manufactured in Japan and exported to foreign countries, or they are advertised outside of Japan;
(4)Services bearing G Mark are provided or advertised outside of Japan, if available, including by means of the public Internet; or
(5)G Mark is expected to be used outside of Japan other than as described above.
2-3JDP shall, upon receipt of the "G Mark License Application," promptly calculate the G Mark license fees set forth in the "G Mark License Fee Schedule" and issue an invoice to G Mark License Applicants.
2-4G Mark License Applicants shall be deemed to be granted the License when the "G Mark License Agreement" identifying the license term is issued upon JDP's confirmation of payment of the G Mark license fees by such Applicants.
2-5If G Mark License Applicants fail to pay JDP the G Mark license fees by the due date specified in an invoice, the G Mark License Application shall become null and void.

Chapter 3  G Mark Usage

3-1G Mark Licensees shall use G Mark in compliance with the Rules and "G Mark Usage Guidelines" established by JDP.
3-2The territory where the G Mark can be used and the media in which the G Mark can be used shall not be limited.
3-3G Mark Licensees, including the persons whose names are written on the G Mark License Application Proxy, shall be responsible for all acts and omissions related to G Mark Usage.
3-4In the event of a change in specifications made by G Mark Licensees, e.g., performance upgrade or improvement of Awarded Designs, G Mark Licensees who desire to use the G Mark shall submit to JDP a "G Mark Specification Amendment." JDP shall review such amendment and notify G Mark Licensees of its decision to approve or decline the request to use the G Mark.
3-5If, after the grant of the License, the G Mark is planned to be used outside of Japan as set forth in Article 2-2, G Mark Licensees shall promptly consult with JDP and use the G Mark in compliance with the Rules and the "G Mark Usage Guidelines."

Chapter 4  License Term

4-1G Mark Licensees may use the G Mark for their Awarded Designs during the period specified in the "G Mark License Agreement," i.e., one (1) year from the start date set forth in the "G Mark License Agreement."
4-2If G Mark Licensees continue to use the G Mark after the expiry of the term of the License set forth in Article 4-1, G Mark Licensees must follow the procedures set forth in Chapter 2 by submitting a "G Mark License Application" to JDP and obtain the License again.
4-3If Winners resume the use of G Mark after the termination of the license term, Winners must follow the procedures set forth in Chapter 2 by submitting a "G Mark License Application" to JDP and obtain the License again.

Chapter 5  G Mark License Fees

5-1The G Mark license fees shall be set by JDP according to the "G Mark License Fee Schedule."
5-2Any G Mark license fee reduction measures and free trial period shall be stipulated in the "G Mark License Fee Schedule" in order to promote the dissemination of G Mark.
5-3All wire transfer fees associated with the payment of G Mark license fees shall be borne by G Mark License Applicants.
5-4If G Mark License Applicants who reside outside of Japan remit the G Mark license fees to JDP, such Applicants shall pay the invoiced amount in Japanese yen converted using the exchange rate on the date of remittance.
5-5The G Mark license fees shall be non-refundable for any reason after the date of issuance of the "G Mark License Agreement."

Chapter 6  Prohibitions and Disclaimer

6-1G Mark Licensees shall not use G Mark after the expiry of the license term.
6-2If it is found that G Mark Licensees have used the G Mark after the expiry of the license term in violation of Article 4-1, such G Mark Licensees shall pay JDP additional annual G Mark license fees.
6-3G Mark Licensees shall cease to use the G Mark as soon as possible after the expiry of the license term if Awarded Designs and Products bearing the G Mark were manufactured during the license term and have been held in inventory. In addition, G Mark Licensees shall consult with JDP on what action to take if exceptional circumstances exist, for instance, if Awarded Designs and Products bearing the G Mark have been distributed over wide areas.
6-4G Mark Licensees shall use G Mark as a "mark certifying that the Good Design Award has been given" and shall not use it in a manner misleading the public as to the identification of the source or quality assurance of products or services. G Mark Licensees shall be responsible for solving all issues caused by the use outside the scope of the License, and JDP shall not be liable to G Mark Licensees for any damage of any kind.
6-5G Mark Licensees shall use G Mark in compliance with the Rules and "G Mark Usage Guidelines" and shall not amend, deform or adapt G Mark and acquire any intellectual property rights in such amended G Mark.
6-6G Mark Licensees shall not subcontract to any third party all or any part of their rights and obligations under the License under the Rules without the prior written permission of JDP.
6-7If JDP permits G Mark Licensees to give sublicense to third parties, payment of the G Mark license fees by such third parties shall be determined in consultation with JDP. In such case, G Mark Licensees shall not assign to such third parties, pledge or otherwise encumber all or any part of their rights and obligations under the License under the Rules without the prior written approval of JDP.
6-8G Mark Licensees shall be responsible for solving all issues caused by the fact that Awarded Designs and Products bearing the G Mark are imported into Japan and exported or imported between foreign countries other than Japan and all other issues arising in foreign countries other than Japan, and JDP assumes no liability whatsoever.
6-9G Mark License Applicants and G Mark Licensees represent and warrant that: they are not Antisocial Forces; they are not controlled or affected by Antisocial Forces; they will not use Antisocial Forces; they will not provide funds or benefits to Antisocial Forces; they will not impair the honor or credit of the other party or interfere with the business of the other party or engage in an act involving unjust demands in the name of Antisocial Forces; and their principal investors or officers or employees are not members of Antisocial Forces; and they will comply with the ordinances established by each prefecture in connection with the exclusion of Antisocial Forces. Any person who cannot make such representations and warranties may not become a G Mark License Applicant or G Mark Licensee.
6-10JDP may immediately terminate, without notice, the License concluded with any G Mark License Applicant or G Mark Licensee who breaches the obligation to make the representations and warranties set forth in Article 6-9, and may claim damages against such G Mark License Applicant or G Mark Licensee for any damage incurred by JDP as a result thereof. Such breaching person may not claim damages against JDP on the grounds of termination of the License.

Chapter 7  Certificate Services

7-1If there are any problems with customs clearance when Awarded Designs and Products bearing the G Mark are imported into Japan or exported or imported between foreign countries other than Japan, JDP shall issue a "Good Design Award Winning Certificate" certifying that the products are award-winning ones for a fee following an application by G Mark Licensees.
7-2In making an application for the issue of a "Good Design Award Winning Certificate," G Mark Licensees shall submit to JDP the following information:
(1)Name of applicant (Winner);
(2)Person to which the certificate is to be submitted;
(3)Awarded Designs for which G Mark Licensees desire to receive certification (Award No., License No. and photographs of the Awarded Designs);
(4)How G Mark is used for Awarded Designs; and
(5)Summary of cases in question.
7-3JDP shall have the responsibility for the issued "Good Design Award Winning Certificate" but have no liability for cases in question.

Chapter 8  Termination

8-1JDP may terminate the License by giving written notice to G Mark Licensees if they:
(1) breach any provision of the Rules;
(2)violate the "G Mark Usage Guidelines;" or
(3) make a false report in respect of the provisions set forth in the Rules or otherwise engage in any wrongdoing and fail to remedy such default within the period specified by JDP, which shall be at least one (1) month following the receipt of notice from JDP to remedy such default.
8-2Upon termination of the License, all applicable G Mark Licensees shall immediately cease to use the G Mark.
8-3JDP may claim damages against G Mark Licensees as a result of the termination of the License under the Rules due to causes attributable to Winners.

Chapter 9  Jurisdiction and Governing Law

9-1Any dispute arising out of or in connection with the License under the Rules shall be settled by arbitration in accordance with the Commercial Arbitration Rules of the Japan Commercial Arbitration Association. If arbitration does not resolve the dispute, any action or proceeding shall be brought exclusively in Tokyo District Court in the first instance. In addition, the arbitration proceedings shall be conducted in Japanese language.
9-2The formation and validity of the License under the Rules as well as the interpretation of any question accrued with regard thereto and the performance thereof shall be governed by the laws of Japan.

Chapter 10  Others

10-1Any matters not stipulated in the Rules shall be determined by the President of JDP.
10-2Revision and abolition of the Rules shall be determined by the President of JDP.

April 1, 2019