GOOD DESIGN AWARD 2021 ENTRY GUIDE CALL FOR ENTRY 2021.4.1 THU–5.26 WED

Connecting by design -
Person to Person, Vision and Society

The seeds of design are often born from listening. Whether it is common issue throughout the world or our small wish, designers want to live up to the expectations. Design has the power to give shape to these visions and ideas, or to make them into a mechanism to be radicated in the society.
Design is capable to connect person to person, visions and society. Mutual empathy and compassion to live in a creative future is our common aspiration. GOOD DESIGN AWARD looks forward to seeing things, mechanisms or ideas that blossom into new values and move people's hearts.

Tangible or Intangible,
Any Designs are Eligible

Plan [Design Movement on Campus] Plan [Design Movement on Campus]
Circular Economy [BRING] Circular Economy [BRING]
Video Conference System [Zoom] Video Conference System [Zoom]
Track and Field Sprint Shoes [METASPRINT TOKYO/1093A148] Track and Field Sprint Shoes [METASPRINT TOKYO/1093A148]
Digital Cinema Camera [EOS C500 Mark II / EOS C300 Mark III] Digital Cinema Camera [EOS C500 Mark II / EOS C300 Mark III]
Residential Block [Solar Town Fuchu] Residential Block [Solar Town Fuchu]
Family Type Robot [LOVOT] Family Type Robot [LOVOT]
Sweets Workshop [Mi-chan's Sweets Workshop] Sweets Workshop [Mi-chan's Sweets Workshop]
Shopping Platform [LOOP] Shopping Platform [LOOP]
Architecture [Nobeoka Station Area Project] Architecture [Nobeoka Station Area Project]
Sewing Machine [Sewing machine just right for moms and dads raising children] Sewing Machine [Sewing machine just right for moms and dads raising children]
Protect Trailer Truck for Road Workers [Highway Transformer] Protect Trailer Truck for Road Workers [Highway Transformer]
Autonomous, Decentralized Water Upcyling System [WOTA BOX] Autonomous, Decentralized Water Upcyling System [WOTA BOX]
Commercial Facility [Yamasen Japanese Restaurant] Commercial Facility [Yamasen Japanese Restaurant]
Sound Logo [The Sound of Earthquake Early Warning System] Sound Logo [The Sound of Earthquake Early Warning System]

As the word of “design” and its roles penetrate and the importance of design to the society grows, GOOD DESIGN AWARD has witnessed increasingly broader range of subject entries and applicants. From industrial products, architecture and interior design to solutions to social or regional issues, new communication systems, media, business development and so on, as long as it is created for people, society or environment, they would be eligible, no matter the design is tangible or intangible.

Award Benefits

The following are the benefits of being an award winner.

G Mark Usage

Award winners may use the G Mark, as proof of winning the Good Design Award. As it is only attached to those that are acknowledges as good design, the G Mark is widely popular with consumers with its social values being highly recognized. Please use the G Mark in promoting your award-winning design.

Yearbook and Online Gallery Publication

For each awarded design, its information will be published on the yearbook GOOD DESIGN AWARD 2021, and the certificate will be presented. Also, the information of the awarded design will be published on the website permanently with the evaluation comments from the judges.

Event and Media Exposure

In addition to promotional means such as introducing awarded designs through online events, exhibitions and SNS posting, also provide the exposure opportunities such as TV and magazine reports, sales planning, and overseas exhibitions.

Result of the Survey for Award Winners

Since the foundation in 1957, GOOD DESIGN AWARD has a history of over 60 years. The results of the survey questionnaires have showed various opinions from the Award Winners, including their appreciation of the high recognition rate of G Mark in Japan.

The number of application times

First time  44.3%

Twice or more  55.7%

Effects of Winning the Award

66.1%

Increase the credibility with the customers and business partners

65.1%

Increase the motivation of the related people

57.3%

Increase the popularity

32.3%

Got new customers

29.2%

Increase the inquiries from various media or business inquiries

21.4%

Increase sales

※January, 2019 n=192

Feedback from the winners

  • (Miyagi, public institution / organization)

    After being the winner, I feel like people around us are looking at us differently. It also gave me a new appreciation for GOOD DESIGN AWARD’s reputation as Japan's top design award. (Miyagi, public institution / organization)

  • (Tokyo, construction industry)

    Effectively improve the enthusiasm of employees, increase the charm of the enterprise. Will continue to participate in the future. (Tokyo, construction industry)

About GOOD DESIGN AWARD

Founded in 1957

Its precursor, the Good Design Selection System (or G Mark System) was founded by the Ministry of International Trade and Industry.

From 45 Countries and Regions

Held annually by public application, GOOD DESIGN AWARD is an international design award gathering entries from 45 countries and regions.

83.6%※ of Domestic Recognition Rate

The recognition rate of “GOOD DESIGN AWARD” and “G Mark”, the symbol of winning the award is respectively 83.6% and 81.0%. It’s a well-known design award and beneficial for promotion in Japan.

※ Based on the internet survey in February, 2020 with 2100s

Results of 2020

Awarded: 1,395 Entries: 4,769

Approx. 90 Judges

The screening is implemented with about 90 leading designers, architects or other professionals from Japan or overseas as jury members.

Types of Special Awards

Among all the GOOD DESIGN AWARD winning objects, the exceptional designs considered to create and inspire the future, are chosen as “GOOD DESIGN BEST 100”, from which the Special Awards below are chosen.

  • GOOD DESIGN GRAND AWARD
  • GOOD DESIGN GOLD AWARD
  • GOOD FOCUS AWARD [NEW BUSINESS DESIGN]
  • GOOD FOCUS AWARD [DESIGN OF TECHNIQUE & TRADITION]
  • GOOD FOCUS AWARD [DESIGN OF COMMUNITY DEVELOPMENT]
  • GOOD FOCUS AWARD [DISASTER PREVENTION & RECOVERY DESIGN]

Screening Method

1st Screening
Judging by documents based on the information registered by applicants.

1st Screening

2nd Screening
Judging by physical products that jury members can touch and experience.

2nd Screening

FAQ