GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
ice cream [yuttari vanila]
Business Owner
LOTTE CO., LTD.
Category
Daily necessities
Company
LOTTE.CO.,LTD (Japan)
Award Number
21G151342
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Yuttari vanilla" brings a unique and new concept of "ice cream that doesn't melt". Using our special technology, It keeps its shape without melting for more than 30 minutes. This product will broaden the consumer use cases dramatically. As far as the product design is concerned, our emphasis is on the consumers having luxury of extra time to enjoy ice cream, rather than the mechanism behind it.

Producer

Yumiko SuzukiYouhei, Kawana, LOTTE CO., LTD., Marketing Innovation Department, Design Planning Division

Director

Hitoshi Tsunoi, LOTTE CO., LTD., Marketing Innovation Department, Design Planning Division

Designer

LOFT CO., LTD. Yui Ishizuka

More information

https://lotte-shop.jp/shop/e/eLice202103/

Already on the market
2021/3/1

Evaluation

In scenes where it takes a long time to serve and eat, we tend to choose a dessert that does not inevitably melt at room temperature. This product, however, has succeeded in creating a new experience that we had never thought with our conventional idea, accurately grasping the needs of consumers saying, "I really want to eat delicious and cold ice cream." What is more, this product is excellent in that the manufacturer has realized its long-lasting commitment to delicious and genuine ice cream, not a simulated experience with an imitation ice cream. In addition, the important point is that although it is for wholesalers, its package is designed consciously for final consumers, who can enjoy the ice cream more "normally.” This project not only regains the feeling of happiness that we had to give up with the power of design, but also opens up new possibilities for ice cream.

Back to top