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I LOHAS label-less natural water is 100% recycled plastic bottle without an independent label. It reduced waste and troublesome for consumer to separate between a label and bottle for recycling activity. Apart from the conventional plastic bottle shape, the streamlined glass-like package design makes everyone to bring it outside.
Go Tomishige, Nagisa Tojo, Coca-Cola Bottlers Japan Inc.
ICX-Design & Package Group, Marketing & New Businesses, Coca-Cola Bottlers Japan Inc. + Hiromasa Iwashita, Takemi Shibuya, Yukari Mori, Coca-Cola Tokyo R&D Package Development
Masaki Makino, GK Graphics Incorporated
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