One imagines that it was the developer’s extraordinary passion and tenacity that enabled them to create a 360-degree camera no bigger than a pen, smaller and lighter than any other camera of this kind ever seen before. Making an item small requires careful manufacturing, of course, but we were also impressed by the unstinting attention to detail that gives the whole package a high-quality finish, with meticulous consideration given to ensuring that the item is user-friendly precisely because it is so small. For example, the structure has been designed so that, when opening the storage case to take the unit out, opening the lid lifts the unit up a little, to make it easier to remove. We also greatly appreciated the automatic editing function on the app that makes photographs taken with this camera easy to post on social media and the like, combating the issue experienced in the past with similar cameras, whose specialized data formats tended to make the photographs hard to use in practice. We have high hopes that the fresh experiences offered by IQUI’s 360° camera will help users to find new modes of expression and, as a result, generate possibilities for cultivating and expanding the market.