GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Back to List

Back to List

Award-winning item: Air Purifier [AP-1019C (Cartridge)]
Business Owner: COWAY
Category: Air conditioning appliances
Company: COWAY (South Korea)
Award Number: 20G070333
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: The Cartridge is a model targeted to millennial and is the smallest, most affordable of our air purifiers covering 33m spaces. The cartridge is a design element with a unique lineup of various colors and a minimal form suitable for millennial's preferences. The unique combined filter structure simplifies product management so the product can be cared for more easily and hygienically.
Producer: Hyun Joo Song
Director: Hyun Joo Song
Designer: Mi Yeon Kyung, Jeong Eun Park
More information: http://www.coway.co.kr
Already on the market: 2019/9

Evaluation

This has been well thought out as an air purifier oriented towards the younger generation, as it has been devised to be sold at a low price, and is easy to maintain and clean. The casual and simple design will appeal to young people’s fashion sense, and it should be able to satisfy a wide range of tastes as it comes in three colors. The nob to pull out the filter serves as a brand tag while accentuating the design, and they’ve achieved a clean, neat design by eliminating any superfluous protuberances or notches. It was praised for looking more like an interior decorative accessory than an electrical appliance, while being very functional.