GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

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Award-winning item
Educational toys [LITTLE TOKYO DRIVE]
Business Owner
TOYOTA MOTOR CORPORATION
Category
Education/promotion/support methods
Company
TOYOTA MOTOR CORPORATION (Japan)
DENTSU INC. (Japan)
Award Number
18G161220
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This educational toy and workshop program consists of 2 steps; (1)Design your own car using the original 4-wheel electronic board which moves according to the color of the ground, (2)Design the movement of the car by replacing the 4-colored wooden boards and building blocks. This program is called "LITTLE TOKYO DRIVE" (which means driving in the future city of "Little Tokyo"). It is designed to expand the imagination of children, raising questions such as "What kind of cars will move around the city in the future?" More specifically, it is aimed to cultivate 3 abilities: "Creative craftsmanship" to imagine and make future cars; "Programming mindset" to control car movement via color panels (autonomous driving); "Re-creating rules" to invent new ways to play and enjoy themselves .

Producer

Future Project Dept., TOYOTA MOTOR CORPORATION + DENTSU INC.

Director

Yuta Takeuchi, DENTSU INC. + Yukiya Yamane, Future Project Dept., TOYOTA MOTOR CORPORATION + Junichi Yamaoka, University of Tokyo

Designer

Yuta Takeuchi, Risa Horikoshi, Rio Ebato, DENTSU INC. + Junichi Yamaoka, University of Tokyo

Already in service/use
2018/3

Evaluation

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