Outline* The shown information is the one as of the awarded date and might has been changed.
A design of GACHA vending machines layout to communicate foreign tourists about "GACHA": the very popular Japanese capsule toys which can be purchased with Japanese 100 yen coins. We focused on the coins that the departing foreign tourists couldn't use but can't exchange back to their country's currency, and made a system to convert those coins into the toy (GACHA) which they can bring home. The project's catchphrase "Take advantage of the leftover JPY coins!" shown on dedicated displays became a popular topic on domestic & international media seen on TV, newspapers, and the web.The total sales is over $ 2 million. We've created a cycle in which can generate permanent sales promotion with only several tens of millions of yen initial investment per airport (as of Apr.2018).
Osamu Morikawa, Tetsuro Kato, Makoto Ichikawa, T-ARTS Company, Ltd. + Kensuke Tanaka, Natsuko Hirane, DENTSU TEC INC. + Naoki Takashima, Junji Narushima, Fractale Inc. + Akira Kurose, Penny Inc.
Masami Iida, Yuji Morioka, DENTSU TEC INC.
Shinya Tokui, Shun Kawaharada, Saki Kosaka, DENTSU TEC INC.