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The Audi A8 is Audi's latest model luxury sedan. It's a model that car fans visiting the Tokyo Motor Show wanted to drive and experience for themselves. We believe the product itself serves as the best medium to promote the autonomous driving experience. To this end, we created a multi-sensory light installation featuring 460 3D LEDs and 2750 illuminated clear tubes surrounding the exhibition car. This interactive autonomous driving experience showcased how the scenery changes according to the user's gaze. The installation expressed what we conceive to be one of the many pleasures of autonomous driving; more freedom to enjoy the world beyond your window like never before.
Meguru Katayama, Daisuke Kijima, Hakuten Corporation + Kei Oyama, Freelance + Yasuaki Matsui, Kanako Kaeriyama, WOW inc.
Shoichiro Minami, Hakuten Corporation + Ayahiko Sato, Rhizomatiks Co.,Ltd
Satoru Utashiro, Shogo Fukaya, Junya Atobe, Hakuten + Ichiro Kojima, Satoshi Horii, Rhizomatiks + Jun Fujiwara, Futa Kera, Noboru Muto, Yusuke Tamaki + Daihei Shibata, Shota Oga, Misaki Horai, WOW
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