GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

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Award-winning item
Interactive Booth [The 45th Tokyo Motor Show 2017 - Audi Booth]
Business Owner
Audi Japan KK
Category
Exhibition/display
Company
Rhizomatiks co.,ltd. (Japan)
Award Number
18G131126
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Audi A8 is Audi's latest model luxury sedan. It's a model that car fans visiting the Tokyo Motor Show wanted to drive and experience for themselves. We believe the product itself serves as the best medium to promote the autonomous driving experience. To this end, we created a multi-sensory light installation featuring 460 3D LEDs and 2750 illuminated clear tubes surrounding the exhibition car. This interactive autonomous driving experience showcased how the scenery changes according to the user's gaze. The installation expressed what we conceive to be one of the many pleasures of autonomous driving; more freedom to enjoy the world beyond your window like never before.

Producer

Meguru Katayama, Daisuke Kijima, Hakuten Corporation + Kei Oyama, Freelance + Yasuaki Matsui, Kanako Kaeriyama, WOW inc.

Director

Shoichiro Minami, Hakuten Corporation + Ayahiko Sato, Rhizomatiks Co.,Ltd

Designer

Satoru Utashiro, Shogo Fukaya, Junya Atobe, Hakuten + Ichiro Kojima, Satoshi Horii, Rhizomatiks + Jun Fujiwara, Futa Kera, Noboru Muto, Yusuke Tamaki + Daihei Shibata, Shota Oga, Misaki Horai, WOW

More information

https://www.hakuten.co.jp/content/creative/works/detail/1190337_1804.html

Already in service/use
2017/10/26
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