GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
interactive display [Touch The TouchFocus]
Business Owner
Mitsui Chemicals, Inc.
Category
Exhibition/display
Company
Mitsui Chemicals Inc. (Japan)
Award Number
18G131124
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Touch the TouchFocus combines the best of digital media and interactive technology in a novel fashion to explain TouchFocus e-focus eyewear - providing a fresh, exciting experience while remaining approachable and user friendly. A transparent screen is overlaid onto actual TouchFocus eyewear nestled inside the center of the showcase. By interacting with the display, information is virtually displayed in concert with the eyewear, combining the real and virtual into a comprehensive experience. Users lead with their interest, from simulating the TouchFocus visual experience to exploring the technology hidden within, allowing users to enjoyably understand TouchFocus. Since accessibility and ease of navigation are integral to the design, it can be enjoyed for everyone.

Producer

No entry

Director

New Health Care Business Development Div., Mitsui Chemicals, Inc.

Designer

No entry

Already in service/use
2018/4/4
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