GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
music video [I ONCHU - A song written only by trial-writing in stationary shops.]
Business Owner
Sony Music Entertainment (Japan) Inc.
Category
Contents for the general public
Company
DENTSU INC. (Japan)
Award Number
18G131116
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

'Trial-writing' a pen in a stationary shop: it is an act in which the personality of the writer and his unheard voice surface unexpectedly. Under the supervision and with the collaboration of 'trial-writing collector' Hiroki Terai, we gathered over 12,000 pieces of paper used for trial-writing from stationary stores around the country. Words found on these pieces of paper were combined and made into a song. In a way, this is an attempt to make a songwriter out of everyone around the world.

Producer

Sony Music Entertainment (Japan) Inc. + DENTSU INC.

Director

DENTSU INC. Makoto Nagahisa, Yuto Ogawa, Yusuke Imai, Shoko Hamano, Motoatsu Mibu + Dentsu Public Relations INC. Yohei Nemoto + DENTSU CREATIVE FORCE INC. Hitomi Omoto + Hiroki Terai

Designer

GEEK PICTURES INC. Mamoru Inagaki, Hidehiko Ikemiya, Mizuho Takei + Shoichi DAVID Haruyama + Tomori Ugatani + Takuji Takemoto + Chie Ninomiya + Kanae + Takumi Kudo + Shun Ryuzaki + Rie Suzuki

More information

https://www.youtube.com/watch?v=p7iETdbY5Ek

Already in service/use
2017/11/14
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