GOOD DESIGN AWARD

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Special Award
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2018

Good Design Award

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Award-winning item
logo [Water and Land Niigata Art Festival]
Business Owner
Niigata City (Water and Land Niigata Art Festival executive committee)
Category
Branding/CI/VI
Company
Hakuhodo Inc. / Niigata Hakuhodo Inc. (Japan)
Award Number
18G131100
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

①Logo design for the international art event “Water and Land Art Festival ” by Niigata-prefecture. ②The logo is in a square shape and it consists of light blue and brown which symbolize the water and the land. The basic principle of the art festival is “Where do we come from, and where are we going?”; to pursue the tips for the future by focusing on “water and land”, the source of the regions and the lives, such as the history of its flood disasters and the development of the rice culture after overcoming its harsh era, and reconsidering the relationships with “society” and “nature”. The gradation between the light blue and the brown inside of the logo has the spirituality and the philosophy of the art festival, presenting the value of “Harmony・Fusion・Symbiosis” without the conflicts.

Producer

Takumi Bannai, Takayuki Sugihara, Naoko Nakamura, Shinya Ono, Niigata Hakuhodo Inc. + Tomohiro Tashiro, Hakuhodo Product's Inc. + Koichiro Kawabata, Nikko Process Co.,Ltd

Director

Kazuhiro Suda, Hidenori Kondo, Go Hosokawa, Kei Hirasa, Katsuya Aonuma, Hakuhodo Inc.

Designer

Go Hosokawa, Satoshi Honda, Takao Mizumoto, Hakuhodo Inc. + Nobuhiro Suzuki, Hakuhodo Product's Inc. + Keiichi Ohashi, Asako Yano, Twoplatoon Inc.

細川 剛

More information

http://2018.mizu-tsuchi.jp/

Already in service/use
2015/7/18
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