GOOD DESIGN AWARD

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2018

Good Design Award

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Award-winning item
Branding [Osaka Metro]
Business Owner
Osaka Metro Co.,Ltd.
Category
Branding/CI/VI
Company
Osaka Metro Co.,Ltd. (Japan)
Award Number
18G131095
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Branding design for Osaka Metro, the formerly municipal system launched as a private subway system. Branding thoughts care both user and company member. For user, as the brand new face of Osaka, a good supporter who holds smooth and trouble-free transition for all users such as tourists from abroad and liver young and old. In other hands, for company member, as credit and clear action agenda. We developed the brand concept, nickname naming, corporate slogan, symbol mark and brand book. Nickname and symbol mark is developed signage of the train station, vehicles, collar chairs of station attendants and so on. Moreover, these contribute to brand fostering by blending into the scenery and daily life of the city.

Producer

Yasuo Hayasaka, Akira Hoshinoya, Produce Division Department2, Nippon Design Center, Inc. + Kansai Branch, East Japan Marketing & Communications, Inc.

Director

Yoshiaki Irobe, Irobe Design Institute, Nippon Design Center, Inc.

Designer

Sayoko Matsuda, Irobe Design Institute/ Takehito Goto, On-screen Creative Division, Nippon Design Center, Inc.

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Already in service/use
2018/4/1
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