Outline* The shown information is the one as of the awarded date and might has been changed.
Branding seven items produced in Taketa City. We first created a series of public relations content to emphasize the sales points of each product from the perspectives of environment, appearance, and dining, utilizing attractive photos and appealing copywriting to highlight the value not only of the products but also the region in a clear and multifaceted manner. In addition, we focused on PR activities utilizing pamphlets, posters and product logos to increase brand awareness among consumers, producers, and sellers. We are also planning to use the PR series content in the design of business cards carried by city office employees as part of a program to promote communication among people and establish a system that will vitalize the entire region.
Agricultural Administration Division, Taketa City, Oita Prefecture
Mayumi Tonoue, dore Co.,Ltd.
Toshinori Moritake + NobuhiroAsada, photographer
- Already in service/use