GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
refill holder & refill [Smart Holder & Raku-raku Eco Pack Refill]
Business Owner
Kao Corporation
Category
Health care items and equipment for home use
Company
Kao Corporation (Japan)
Award Number
18G131070
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

First launched about 25 years ago, the refill pouch had been redesigned with a better opening and better materials for easier refilling, and eventually become a standard pouch in many categories, as refilling it was easy. However, there were still some issues like the hard-to-open opening and spilling. To address these issues, Kao developed its Rakuraku eco Pack that offers unprecedented ease of refilling. Used together with a Smart holder, the refill pack no longer needs to be refilled; rather it only needs to be replaced and anyone can use it easily without stress.

Producer

Consumer Products - Hair Care Business/ Biore Business, Kao Corporation

Director

Packaging Development Research Labs./ Packaging Design, Kao Corporation

Designer

Creative - Packaging Design, Kao Corporation

More information

http://www.kao.com/jp/corporate/sustainability/pickup/pickup-3/

Already on the market
2016/1
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