GOOD DESIGN AWARD

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Special Award
Company Info

2016

Good Design Award

Award-winning item
SMALL SHOPPERS' POSTER EXHIBITION [SMALL SHOPPERS' POSTER EXHIBITION]
Business Owner
DENTSU INC. KANSAI
Category
Regional/Community development and social contribution activities
Company
DENTSU INC. KANSAI (Japan)
Award Number
16G121034
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Pairs (a copywriter and an art director) created 200 different posters for many shops with following conditions. - No planning presentations to ensure freedom for creators - Just create as they like and bring each finished poster Those posters were displayed all aver the shopping arcade, then Fuminosato Street Poster Exhibition took place. To collect visitors, utilized PR. Also, to attract public attentions, provided a PR story “shady creators are standing up to save the shopping street.”

Producer

Hijiri Mochihara, Keita Kusaka, Marketing Creative Center, DENTSU INC. KANSAI

Director

Keita Kusaka, Marketing Creative Center, DENTSU INC. KANSAI

Designer

Mamoru Ichino, Shiho Kawamura, Daisuke Matsunaga, Ai Kawano, Kana Nakao, Yoichi Takigami, Kyohei Myoga, Hideki Katsumura, Tsubasa Shoji, Kantaro Ohara, DENTSU INC. KANSAI + Ryoichi Karasuno DENTSU CREATIVE X

ポスターを制作したデザイナーとコピーライターと店主

More information

http://www.osaka.cci.or.jp/nigiwai/postar/

掲出開始
2012/11/23
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