GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

Good Design Award

Award-winning item
Tire [ventus S1 evo2 [K117]]
Business Owner
Hankook Tire Co., Ltd.
Category
Personal transportation equipment and facilities
Company
Hankook Tire Co., Ltd. (South Korea)
Award Number
14G090741
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Ventus S1 evo2 fits into this automotive design trend. The approach we took was to deliver a tire product that could communicate with consumers. [Considerations for usability and safety] We used an asymmetrical tread pattern to generate the best handling performance regardless of road condition, while the 3D block and detailed elements further reinforce wet braking performance, thereby maximizing stability in the wet. The alignment indicator in the tread enables the driver to check the In/Out wear and the alignment state of the vehicle.

Producer

HANKOOK TIRE

Director

Ho Kyung Oh, Manager, Design Team

Designer

Sung Hee Youn, Senior Manager, Design Team

More information

http://www.hankooktire.com/global/passenger-cars-tires/hankook-ventus-s1-evo2-k117.html

Already on the market
2011/10

Evaluation

Highly valued for the grip design, which enhances the performance of a car in motion.

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