GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2014

Good Design Award

Award-winning item
Washing machine [WA75H4000HP/TL]
Business Owner
Samsung Electronics Co,Ltd
Category
Electrical appliances for daily life, sound equipment, lighting appliances
Company
Samsung Electronics Co., Ltd. (South Korea)
Award Number
14G040296
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

In India, people often wash the sari but washing machine is too strong power to wash those delicate fablics. So they use washtub on the floor beside thier washing machine. They also use washboard for heavily soiled clothes. We focused on this point and designed the new washing machine which has washtub and washboard inside. We make it possible to wash the delicate fabric and to solved their complaint.

Producer

Hyunjoo Song Vice President DA Design Group Samsung Electronics

Director

Mitsuhiro Shigeri Director Japan Product Design Group Samsung Electronics Japan

Designer

Masato Suzuki Manager/Youngsun Shin Senior Designer/Jongsu Jeon Senior Designer/ Norio Okada Manager/Arpan Maiti Chief Designer/Hayoung Jang Assistant Designer

More information

http://www.samsung.com/in/support/model/WA75H4000HP/TL

Already on the market
2014/4

Evaluation

It is clear that the concept is clearly expressed that this product is specially made for the Indian market. The cover of a washtub for washing a sari, an idea to save water, and its colors - everything is designed through knowledge and experience acquired by deeply studying the market. This could be the completed integration of marketing and design.

Back to top