GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

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Award-winning item
Apparel [Nike x Undercover Gyakusou]
Business Owner
Nike, Inc.
Category
Personal accesssories for daily life, sporting goods
Company
Nike, Inc. (United States of America)
Award Number
14G010049
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Nike x Undercover Gyakusou Performance Running Collection is the result of collaboration between Nike and Jun Takahashi, founder of Japan's coveted clothing label, Undercover. The design partnership fuses cutting edge Nike running innovations and design with the functionality of Takahashi's Undercover, whose dedication to a less-but-better design philosophy mirrors Nike founder Bill Bowerman's passion for the athletic benefits of minimalism. The collaboration amplifies levels of technical precision and intuitive function, delivering a unique and modern perspective on running by runners.

Producer

Nike, Inc.

Director

Nike, Inc.

Designer

Nike, Inc.

More information

http://nikeinc.com/search?search_terms=gyakusou

Already on the market
2014/3

Evaluation

Aimed at improving exercise effects by temperature elevation referenced with thermal body mapping data, an original fabric using pinpoint laser perforations has been developed and adopted. The design fulfills the basic running wear functions required by users including being lightweight, waterproof, and aeration properties, while also fully expressing a simple and high fashion style in collaboration with a designer.

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