GOOD DESIGN AWARD

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Special Award
Company Info

2013

Good Design Award

Award-winning item
Ultra HDTV [LA9700]
Category
Communication devices/equipment for individuals or home
Company
LG Electronics, Inc. (South Korea)
Award Number
13G050551
Outline of Good Design Award winners
Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The product is a large-screen TV set with premium ultra-definition design to provide the best sound quality as well as ultra-definition.

Producer

Sung-Gu Joe/ Design Expert (LCD Team, Home Entertainment Design Lab.)

Director

Yong-Ho Lee/ Chief Designer (Future Design Team, Corporate Design Center)

Designer

Hyun-Byung Cha/ Chief designer (OLED Team, Home Entertainment Design Lab.) , Sung-Ahn Jeon/ Senior Designer (Future Design Team, Corporate Design Center)

Market release pending
2013/8

Evaluation

The LA9700 accomplishes a design to enjoy both vision and sound. Adapting a movable speaker system, this is a device with which both vision and sound can enjoyed without limitation. We rate that the sharp shape is expressed simply and the entire design is not overstated. It is a design that does not force us to watch and listen; it allows us to leisurely watch it when we want, and allows us to gaze at it like it is a work of art. We rate this device for its air-like presence.

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