GOOD DESIGN AWARD

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Special Award
Company Info

2013

Good Design Award

Award-winning item
Window Mobile Phone&Tablet, attachable Keyboard [ATIV Series : ATIV-S (GT-I8750) / ATIV-Tab (GT-P8510)]
Business Owner
Samsung Electronics Co., Ltd.
Category
Communication devices/equipment for individuals or home
Company
Samsung Electronics Co., Ltd. (South Korea)
Award Number
13G050533
Outline of Good Design Award winners
Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

We strived to embody a flowing energy in the product that is found in organic and heavy molten metal flowing in one direction.

Producer

Hyungki Ahn, Senior Manager, Global Product Planning Group, Samsung Electronics

Director

Junsang Park, Principal Designer, TN Design Group, Samsung Electronics

Designer

Kwangha Choi Senior Designer, Insik Chung Designer, Hyejeong Lee Senior Designer, Junsang Park Principal Designer, TN Design Group, Samsung Electronics

Already on the market
2012/12

Evaluation

The ATIV Series is a full keyboard detachable tablet that achieves a thickness of 8.9 mm and weight of 570 g. This is a well designed and balanced product. The layout of the release button on the keyboard is superb and well thought out. The device smoothly takes on different functionality as a full keyboard PC and tablet PC depending on the content to be used. This device is one of the ways that a PC should be in the future and is well made. The parts use as little metal as possible with consideration to the environment, and it is an example of a next generation PC.

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