GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Award-winning item: Smartphone [F9J (L-05E)]
Category: Communication devices/equipment for individuals or home
Company: LG Electronics, Inc. (South Korea)
Award Number: 13G050483
Outline of Good Design Award winners: Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: F9J(L-05E) provides differentiated image with 2.5D Glass and Front Metal Key. The soft material and surface gives comfy grip.
Producer: Hyun Lee/ Principal Designer (PRM Design Team, Mobile Communication Design Lab.)
Director: Hong-kyu Park/ Chief Designer (PRM Design Team, Mobile Communication Design Lab.)
Designer: Do-young Park/ Junior Designer (PRM Design Team, Mobile Communication Design Lab.)
Market release pending: 2013/6/21

Evaluation

The symbolic front key design was developed and the usability was improved. This front key uses metal and is simple but attracts attention. Conventionally, personal information terminals tended to become flashy when decoration was increased. However, the F9J (L-05E) achieved an attractive design. We rate this design as it is suggesting one of the directions for attractive design.