GOOD DESIGN AWARD

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Special Award
Company Info

2005

Good Design Award

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Award-winning item
PASSENGER CAR [IS250/ IS350/ DBA-GSE20-AETLH/ DBA-GSE21-AETLH/ DBA-GSE25-AETLH]
Domain/Category
Product Design - Passenger vehicles and related goods and devices
Company
TOYOTA MOTOR CORPORATION (Japan)
Award Number
05A07051
Outline of Good Design Award winners
Outline of Good Design Award winners 2005

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The IS model is the 'Premium Sports Sedan' of the high-quality luxury LEXUS line. Its dynamic yet elegant interior and exterior designs appeals to the senses, and are based on the 'L-Finesse' design philosophy (aiming at a subtle yet radical beauty). Its superior power and its paddle shift are signs of its devotion to the pleasures of sporty driving, while its advanced functions and safety features speak of a deep-rooted sense of hospitality. Its attention to quality in the finest details, from press surfaces created by master craftsmen, to the quality of the paint finish, to the accuracy of the fitting and assembly, has created a form that approaches the ideal. These elements of the LEXUS world are all concentrated in the IS model, whose dynamic ride is expected to add strong appeal to the new LEXUS brand.

Producer

TOYOTA MOTOR CORPORATION

Designer

LEXUS DESIGN DIV., DESIGN CENTER

Date of Release
2005/10/1
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