For the GOOD DESIGN AWARD 2021, a total of about 88 judges, chaired by Takashi Ashitomi and vice-chair Seiichi Saito, reviewed the entries from a variety of perspectives.
|HUMANITY||the creativity that guides the making of things|
|HONESTY||the ability to clearly see the nature of modern society|
|INNOVATION||the vision to open up the future|
|ESTHETICS||the imagination to evoke a rich life and culture|
|ETHICS||the thoughtfulness to shape society and the environment|
- Whether due considerations, including usability, understandability, and friendliness, etc., are given to users
- Whether various considerations, including safety, security, environment, physically weak persons, etc., are given to maintain the credibility
- Whether the design gains sympathy of users
- Whether the design has attractiveness and induces users' creativity
- Whether issues are skillfully solved by using new technology and materials or through creativity
- Whether the item is reasonably designed or planned with appropriate technology, method, and quality
- Whether the item contributes to the creation of new industry or business
- Whether the item contributes to the creation of new culture, such as a new method, lifestyle, communication, etc.
- Whether the item contributes to the realization of the sustainable society
- Whether the item suggests new value, such as a new method, concept, style, etc. to society
- Whether the item puts past contexts and accumulated achievements to propose new value.
- Whether the item proposes a highly sustainable solution from medium- and long-term perspectives.
- Whether the item represents continual improvements in accordance with the times.
Project Policies for this year
Although the GOOD DESIGN AWARD 2021 were held under the circumstances of COVID-19 pandemic again, the number of entries greatly surpassed those of the previous year, perhaps reflecting the expectations of the power of design. Keeping the process of "discover, share, and innovation" in mind, it was conducted as an activity to discover what is sincerely needed in difficult situations, and to present it to society in the form of concrete solutions. The main points are as follows.
Discover and promote the submission of outstanding designs from Japan and overseas
In order to widely inform applicants of this year's judging policy, online seminars on judging perspectives and individual consultation sessions were held throughout the application period.
In addition, in order to strengthen the dissemination of information about the GOOD DESIGN AWARD to the younger generation, we selected web media with young businesspeople as their readership and sent out tie-up articles with information on the award targets of start-up companies run by young executives, such as the finalists of 2020.
In addition, we actively encouraged the submission of outstanding designs with great potential through communication via social networking services both in Japan and overseas.
Clarification of award-winning benefits
Taking advantage of the experience of the previous year's online award promotion, this year's event was designed to be a hybrid of an online event and an exhibition focused on the "GOOD DESIGN BEST100" so that more award winners can participate and enjoy the award.
Strengthening information dissemination of project results
In addition to the information on the award targets as a result of the judging process, such as the BEST100 presentations, Jury's insights and focused issues, the GOOD DESIGN AWARD has various contents generated from the judging process. In order to make this information accessible not only to applicants, but also to design professionals, design students, and the general public who are interested in design, we aimed to strengthen the dissemination of information through live streaming, video archiving, and the use of SNS.
Rules & Regulations
-> Principal Regulations for the GOOD DESIGN AWARD 2021 (PDF)
-> Application Regulations for the GOOD DESIGN AWARD 2021 (PDF)
-> Judgment Regulations for the GOOD DESIGN AWARD 2021 (PDF)
-> Election Regulations for GOOD DESIGN GRAND AWARD 2021 (PDF)
-> Outline of G Mark Usage Rules (GOOD DESIGN AWARD 2021) (PDF)
GOOD DESIGN AWARD 2021 Schedule
GOOD DESIGN AWARD Application period (April 1 - May 26)
1st Screening period (June 9 - July 1)
Entries were divided into screening units and judging was executed.
Results notification of the 1st screening (July 2)
2nd Screening period (July 10 - September 1)
2nd Screening Panel and Selection of the "GOOD DESIGN BEST100" ware held at Aichi Sky Expo.
2nd Screening Panel and Selection of the "GOOD DESIGN BEST100"(Venue: Aichi Sky Expo) (August 17 - 19)
For subjects who passed the 1st screening, we conducted a secondary screening using the actual products, panel board or other documents. The screening panel was closed door, and Day 2 was conducted the "Hearing Screening".
Based on the cooperation with Thailand, India, Singapore, Turkey and Indonesia, the responsible unit conducted the screening.
Recommended "GOOD DESIGN BEST100" candidate from each unit which juries selected was inspected by juries: chair, vice-chair, unit leaders of all units, and Focused Issues directors.
GOOD DESIGN AWARD and BEST100 Board (August 28)
The chair and vice-chair confirmed the results of the 2nd Screening.
Results notification of 2nd screening (September 2)
With regard to the GOOD DESIGN AWARD and the GOOD DESIGN BEST100, screening results were notified through the entry site.
GOOD DESIGN BEST100 Presentation (September 30)
GOOD DESIGN BEST100 Presentation was delivered live on YouTube.
→ GOOD DESIGN BEST100 Presentation
Good Design Special Award Panel (September 30)
Good Design Special Award Panel was held privately by juries: chair, vice-chair, unit leaders of all units, and Focused Issues directors.
Announcement of the award results (October 20)
GOOD DESIGN AWARD 2021 winners and the GOOD DESIGN BEST100 winners were announced.
→ GOOD DESIGN BEST100
GOOD DESIGN SHOW 2021 (October 20 - November 21)
An event entitled "GOOD DESIGN SHOW 2021" will be held mainly on the online project on the special website, along with the real exhibition with unique theme.
→ GOOD DESIGN SHOW 2021
My Favorite Design 2021 Exhibition (October 20 - November 24)
An exhibition introducing personal favorite award-winning designs selected by the GOOD DESIGN AWARD 2021 juries.
→ My Favorite Design 2021 Exhibition
Yearbook "GOOD DESIGN AWARD 2021" Publish (March 2022)