Outline of Good Design Award winners


The Good Design ASEAN Design Selection is a two-year joint project undertaken by the ASEAN-Japan Centre and the Japan Institute of Design Promotion in 2017 and 2018.
It was launched with the objective to of sharing the values of "good design " as recognized by the Good Design Award with the fast-growing economies of ASEAN. The initiative also aims to offer suggestions for using design to solve social problems, as well as encouraging Micro, Small and Medium Enterprises (MSMEs) in ASEAN to enhance their product/service design, develop business proposals that create new values to increase the marketability of ASEAN products in the Japanese market through the better understating of the Japanese design market.
In FY2017, design professionals who are members of the Good Design Award Judging Committee or Good Design Fellows visited the 10 ASEAN Member States to watch presentations by local designers and manufacturers and carry out preliminary selection of designs that met certain quality standards or held out the prospect of future development.
In FY2018, these candidate designs went through the final screening process for the Good Design Award, which resulted in 22 designs receiving the 2018 Good Design ASEAN Design Selection Award.
The awarded designs overturn the conventional image of design in the ASEAN economies as being focused primarily on traditional handicrafts and other craft industries. They offer an insight into new initiatives by young designers, their leading-edge projects, and their intense enthusiasm for solving problems and contributing to society.


The results of Good Design
ASEAN Design Selection 2018

The number of the countries: 10
The number of the entries: 37
The number of the award winners: 22 (→ Award winners)

Implementation dates

< 2017 >
The design professionals visited each country and implemented preliminary selection of designs through design seminar, company visits or design consulting.

CambodiaAugust 28 – 31 Mr. Katsushi Nagumo
IndonesiaOctober 5 - 8Mr. Hiroaki Watanabe
VietnamOctober 15 -19Mr. Shinichi Yamamura
MyanmarNovember 13 -17Mr. Takeshi Toya
ThailandJanuary 9 – 14Ms. Ricca Tezuchi
Lao P.D.R.January 15 – 17Ms. Ricca Tezuchi
Brunei DarussalamFebruary 26 – March 1, 2018Mr. Fumikazu Masuda
MalaysiaFebruary 27 – March 1, 2018Ms. Chiho Sasaki
SingaporeMarch 7-9, 2018Mr. Shigenori Asakura
PhilippinesMarch 12-15, 2018Ms. Noriko Hashida

< 2018 >
The jury of Good Design ASEAN Design Selection (at ASEAN-JAPAN Centre office) (July 24)
The jury for the 37 entries from 10 ASEAN countries for Good Design Award 2018 was implemented.

The announcement of the results (October 3)
The award winners of ASEAN Design Selection were announced to the public.

The exhibition of award winners
(3F Galleria at Tokyo Midtown)
October 31 – November 4

The yearbook publication (March, 2019)


We truly appreciate kind cooperation for the ASEAN Design Selection project from following professionals:

Shigenori Asakura
Responsible for Singapore
Chiho Sasaki
Responsible for Malaysia
Ricca Tezuchi
Responsible for Thailand / Lao P.D.R.
Takeshi Toya
Responsible for Myanmar
Katsushi Nagumo
Responsible for Cambodia
Noriko Hashida
Responsible for Philippines
Fumikazu Masuda
Responsible for Brunei Darussalam
Shinichi Yamamura
Responsible for Vietnam
Hiroaki Watanabe
Responsible for Indonesia