Yamaha Motor Co., Ltd. is the world's second largest manufacturer of two-wheel vehicles, including on- and off-road models ranging from 50cc to 1,900cc. Since expanding into fiberglass boats and outboard motors in 1960, the Company has steadily diversified on a global scale, capitalizing on its world-leading technologies for small engines, fiberglass and electronic control, as well as expertise gained through motor racing.

 

Yamaha Motor Co., Ltd. has won 106 Good Design Awards in the Gold Prize, Good Design Interface, and Product Design categories.

 

 

Exhibit items

Electric commuter scooter promises to broaden the horizons of this mode of transportation. This model was designed to emphasize fun, better functionality and greater versatility. Yamaha invites riders to enjoy the scooter's smooth performance on the road.

 

Designer: Atsuro Takeno of ELM Design CO.,LTD.  

 

 

Powered by a 2-stroke 348cc engine, the R1 was launched in 1967 as Yamaha's largest displacement sport bike. Featuring a 5-port pistonvalve engine design and the new Autolube system, this model achieved high power output. The chassis featured an adjustable steering damper and other functions for delivering superior dynamic performance as a sport bike. At the time it was Yamaha’s deluxe flagship model, boasting exterior design with an impressive, solid presence and a truly Yamaha look of quality while retaining the lightness that a sport model demanded.

 

Designer: Kenji Ekuan of GK Industrial design Associates