It has been 130 years since our foundation and more than 100 years since the beginning of Shiseido's cosmetic business. Today,the SHISEIDO brand has gained strong acceptance by people in approximately 70 countries, and we are making great strides as a global corporation. Shiseido will continue to provide world-class quality products and services and value by embracing "the spirit of hospitality" with the aim of helping our customers and society through contributing to beauty health.
Shiseido Company Ltd.
7-5-5 Ginza Chuo-ku Tokyo 104-0061
Exhibit items
SHISEIDO MEN
Rational design packaging.
A combination of the key concepts "toughness and tenderness", "rational", "made in Japan" and a timeless design, the products transmit unique and authentic sensations to their male users. The straight-sided tapering packages symbolize rationality and practicality, they fit nicely into a man's hand, and can be stored anywhere. The silver tones convey functionality, high technology, and skin care.
Designer: Aoshi Kudo(cd&ad), Yoji Nobuto(d)
Award Year: 2004, 2005
