"Lower priced for a reason." This phrase underlines the careful planning and management behind our pricing policy. We launched the Muji brand by designing and developing quality products that defy traditional criteria. Through the careful selection of materials, streamlining of the manufacturing processes, and simplification of packaging, we have continually succeeded in marketing high quality Muji brand products at lower-than-average prices. There are currently more than 5,000 items sold under the Muji brand. Muji's natural and simple design proposes rational lifestyles for today's world. Muji products - there is a reason why we can provide such good quality products at lower prices
Over the course of its history Muji has won 42 prizes including the 2000 Design Management Prize, the 1995 New Frontier Design prize for a school bag, a Gold Prize, and Product Design prizes.
RYOHIN KEIKAKU CO. LTD.
4-26-3, Higashi-Ikebukuro Toshima-ku, Tokyo 170-8424, Japan
Tel: +81 03 39894410
Exhibit items
SHREDDER
Sometimes it is a good idea to use existing forms when developing new products. This new shredder derives from a well established Muji product. The shredder works perfectly with the existing Muji wastebasket, appearing as a slot in the original cover. Compared alongside the original it has the same shape with minor functional differences.
Designers: Naoto Fukasawa of Naoto Fukasawa Design, Shoji Ito of Ryohin Keikaku Co. Ltd., Katsuyoshi Deto of Ryohin Keikaku Co.Ltd.
Award Year: 2004
PP STORAGE BOX
A functional set of polypropylene plastic (PP) trays in four different sizes that can be used in a vast range of combinations to store various objects. They are designed both for use in Muji furnishings and also in any other kitchen or cupboard. The trays are available in various sizes (width:length) - 1:1, 1:3, 2:3, 1.33:4 - making them suitable for a range of uses. For example, the larger trays can be used for kitchen utensils and the 1:3 for writing instruments, silverware, or chopsticks.
Designer: Hideo Yamamoto of ottimo design
Aware Year: 2004
P.E.T. BOTTLES
A refillable container that can be used in all areas of the home; these bottles can be filled with shampoo, conditioner, hand soap and dishwashing liquid. The highly recyclable PET bottles are reusable and are the same size as the shampoo and conditioner paper refill packages. The square shape makes for the easy storage and handling of not just one but numerous bottles together. The PET bottles come in 4 sizes and 3 colors; clear, green or white.
Designers: Shoji Ito of Ryohin Keikaku Co. Ltd, Katsuyoshi Deto of Ryohin Keikaku Co. Ltd, Sosuke Nakabo of Ryohin Keikaku Co. Ltd
Award Year: 2004