GOOD DESIGN AWARD 2018 Participation

Using G Mark

About G Mark

A symbol of communication between a creator and the users

G mark

The Good Design Award has been awarded for "good design" for almost 60 years since its establishment in 1957. The "G Mark" is the contact point between this effort and society. The G Mark symbolizes that the entries have earned the Good Design Award, and also signifies a connection with society. The G Mark is a trademark held by the Japan Institute of Design Promotion, and only recipients of a Good Design Award may use the G Mark.

G Mark gains creditability of users

According to a survey conducted in December 2014, 53.8% of people responded that they understand the "Good Design Award" is an "award given for good design". If the people who responded that they have heard about the "Good Design Award" are included, 85.5% of people recognize the award. Also, 55.9% of people responded that they understand the "G Mark" as a "proof of the Good Design Award winning item". If the people who know of this mark are included, the G Mark has a recognition rate of 79.0%. In other words, about 108 million Japanese people recognize the "Good Design Award", and about 100 million Japanese people know of the "G Mark".
According to this survey, the types of "public perception of the G Mark" are as follows in decreasing order of response rate:

  1. Attractive form (exterior appearance)
  2. Excellent in function and performance
  3. High quality
  4. User-friendly

In short, users recognize the products with the "G Mark" as "attractive, user-friendly, and high quality products". When actually shopping, 61.2% of users responded that "they are attracted to products with the G Mark".

See HERE to learn more about survey data.

G Mark contributes to improving the corporate image

According to a survey conducted in December 2014, 61.3% of people responded that they consider companies awarded with the Good Design Award as "companies having a good sense", 54.3% responded "companies good at manufacturing", and 30.7% responded "era-leading state-of-the-art companies". The G Mark contributes to improving both product and corporate images.

G mark

Design of "G Mark"

The "G Mark" was designed by Mr. Yusaku Kamekura, who made major contributions to the history of Japanese design, in 1957 when the "Good Design Products Selection System", the predecessor to the Good Design Award, was established. Since then, it has become as well recognized as the system known as the "G Mark System". The G Mark is known familiarly as a sign of reliability connecting industry and lifestyle.

About Yusaku Kamekura
Born in Niigata Prefecture on April 6, 1915. Studied at Institute for New Architecture and Industrial Art. Joined Nippon Kobo. Provided art direction for "NIPPON" and "Kaupapu," advertising magazines for foreigners. Organized "Yusaku Kamekura Graphic Design Exhibition" at the Museum of Modern Art, Kamakura in 1953. Participated in "Graphic '55 exhibition" at Takashimaya Nihombashi Store in 1955. Participated as a founding member of Nippon Design Center in 1960. Established Kamekura Design Office in 1962. Awarded various major prizes in Japan since 1961, including: Education Minister's Art Encouragement Prize, Mainichi Art Award, Asahi Prize, Japan Inter-Design Forum Award for International Culture, Medal of Honor with Purple Ribbon, Third Class Order of the Sacred Treasure, Person of Cultural Merit (Agency for Cultural Affairs), and Commendation of Meritorious Designers (Ministry of International Trade and Industry). Also received numerous awards at international Biennale exhibitions held in Warsaw, Brno, Lahti, etc. Deceased on May 11, 1997, at age 82.

How to use G Mark

With a one-time application, the G Mark can be used for any media for one year

Winners can use the G Mark logo for any media for a period of one year after an application is submitted and the annual usage fee is paid. Please note that there are certain rules that apply to the usage of G Mark logo. Please see the G Mark Usage Guide and G Mark Usage Guidelines listed below.

G Mark Usage Fees

The G Mark can be used for a period of one year after the annual usage fee is paid. After one year, the winners are required to reapply for continued use of the G Mark. Various discounts and campaigns are also available.

  1. G Mark usage fee schedule

    The usage fee varies depending on the price of the award winning product (total project cost). In principle, the usage fee will be calculated based on product price. When the awarded item is a non-commodity (e.g. civil engineering structure, website, or business model), the usage fee will be calculated in accordance with the total project cost. The awarded item's average value will be determined, if there is a range in the retail price (current market price in the case of open pricing).

    Retail PriceTotal Project Cost
    (If retail price is not available)
    Usage Fee
    (including tax)
    Less than 500,000 yenLess than 500 million yen216,000 yen
    500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen540,000 yen
    5 million yen or more5 billion yen or more1,080,000 yen
  2. Various discounts and campaigns

    No charge for public institutions
    If the applicant or the winner who delegates the usage application to others is a government organization, or an educational corporation, medical corporation, religious corporation, or incorporated foundation/association authorized or accredited by government, or a public institution or organization, such as a non-profit organization, the G Mark usage fee shall be waived. However, corporations jointly established by a government organization and a private sector are excluded.

    Discounts for small and medium-sized enterprises
    If the applicant or the winner who delegates the usage application to others is an "individual" or a small and medium-sized enterprise specified in the Small and Medium-sized Enterprise Basic Act, the G Mark usage fee shall be reduced by 50%. This definition shall apply mutatis mutandis if the winner is a foreign corporation. Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation.

    The definition of small and medium-sized enterprises (The Small and Medium Enterprise Agency website)
    http://www.chusho.meti.go.jp/soshiki/teigi.html (Japanese Only)

    Criteria for a "small and medium-sized enterprise under the effective control of a large enterprise"
    In case a corporation falls under any of the following three scenarios, it shall be considered such a small or medium-sized enterprise:
    1) A corporation for which the total number of issued shares or more than half of the investments belongs to the same large corporation
    2) A corporation for which the total number of issued shares or more than two-thirds of the investments belongs to multiple large corporations
    3) A corporation for which more than half of the total number of officers serve concurrently as officers and staff members of a large company

    Discount for application for the initial four years when payment is made as a one-time lump sum
    For an application for the initial four years made with a one-time payment within the year in which the prize is awarded, the usage fee shall be reduced by 25%. This discount represents a substantial saving for prolonged use of the G mark, such as industrial machinery and long-selling products.

    Discount after the fifth year/free of charge after the tenth year
    The usage fee for an award winning object from the fifth year onward after the initial award shall be reduced by 50%. Furthermore, the usage fee shall be waived for an award winning object from the tenth year onward after the initial award, and for an object winning the Long Life Design Award.

    Free usage campaign period
    The first one month from the announcement of the winners is a free usage campaign period. Only recipients of a Good Design Award in the given year may use the G Mark without application or fees. The free usage campaign period in 2018 will start on October 3 and end on November 4.

    Notes on various discounts

    • The "discount after the fifth year/free of charge after the tenth year" will be calculated based on the date on which the Application to Use the G Mark was submitted.
    • The first year of the award refers to the period between the date of the announcement of the award in the given year and the date of the announcement in the following year. For purposes of counting years, years will be added consecutively every year on the date of the announcement.
    • After the free usage campaign period, the award recipients are required to apply and pay for continued use.
  3. Improvements and upgrades to the awarded product and change of product or company names

    In the event of any change in the specifications of the awarded product for which the G Mark usage is desired, an "Alteration Report Form" needs to be submitted to the Good Design Award Office. Such changes include partial improvement or upgrade, such as addition of color and size variations, and changes in company or product name. The Office will inform the winner of approval or disapproval of usage of the G Mark after considering the contents of the changes.
    Note: This procedure will not change the status of the award winning object. This application is for the sole purpose of obtaining permission to use the G Mark for the award winning object whose specification, including the object name, has been altered.

Application procedures

  1. Applicant eligibility

    Only winners of the Good Design Award are eligible to apply for usage of the G Mark. If there are multiple winners to a Good Design Award, any of the winners may apply. Once approved by the Organizer, other winners may also use the G Mark.
    In addition, with the consent of the winners, representatives of the award winners, such as advertising agencies, may also apply for the "usage of the G Mark". If such is the case, documentation proving the consent of the winner should be attached.

  2. Application process

    Follow the procedure below to apply for the "G Mark usage."
    It will normally take about seven days for the completion of entire process from application registration to issuance and delivery of an invoice.

    1. Application for the usage
      Applying online
      Log in to the Good Design Award Entry Site, and apply from the "Apply for G Mark Usage" page. Each award winning object requires an individual application. If you do not have an entry account for the Good Design Award, register for a new account from the link below.
      Register for a new account

      Applying in written form
      Application in written form is also available. Download the application form from the link below, and send it to the designated address.
      Application to Use the G Mark (PDF/135KB)
      Send to:
      Good Design Award Office, Japan Institute of Design Promotion (JDP)
      5th floor, Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6205 Japan

    2. Payment of usage fee
      The JDP will send an invoice. Please pay the specified G Mark usage fee.
    3. Issuance of the "Usage Permission Certificate"
      After the JDP has confirmed payment, the G Mark Usage Permission Certificate will be issued.
    4. Usage of G Mark
      The applicant may use the G Mark for a period of one year starting on the date specified on the Usage Permission Certificate. After the deadline, the applicant is required to reapply for the continued use of the G Mark.
  3. Remarks

    • Please consult the Organizer in special cases where (1) there is an urgent need to use the G Mark for an exhibition, etc., or (2) the use of the G Mark is extremely limited, such as use in an in-house presentation session.
    • Please consult the Organizer separately in cases where a third party other than the people involved in the Good Design Award wishes to use the G Mark for sales planning, etc.

G Mark Usage Rules

G Mark Usage Rules

This usage rules describes the matters required of the Good Design winners when they use the "G Mark", and consists of the following subject matter:

1) Definition of G Mark

The design of the "G Mark" uses a square inscribed inside a circle. Dividing one side of the square into an 8 makes it appear like the first letter, "G", of the phrase Good Design. This is a trademark owned by the Japan Institute of Design Promotion, the organizer of the Goode Design Award program (hereinafter referred to as the "Organizer".)
The G Mark was designed by Mr. Yusaku Kamekura in 1956, and starting 1957, in which the Good Design Award system was launched, it has been used to recognize designs that have won the Good Design Award.

2) G Mark usage

A winner whose name is written on the certificate of the Good Design Award (hereinafter referred to as "winner") may use the "G Mark" to conduct public relations activities and promote sales of an award winning object. The winner needs to apply for usage of the "G Mark" for each award winning object from the dedicated page on the Good Design Award website.
If there are multiple winners to a Good Design Award, any of the winners may apply. Once approved by the Organizer, other winners may also use the G Mark. In addition, advertising agencies may also apply to use the "G Mark" as representatives of the winners, if instructed by them. If such is the case, documentation proving the status as a representative of the winner should be attached.
Upon receiving an application from the winner, the Organizer will send a "G Mark Usage Permission Certificate".
The winner may use the "G Mark" for the period of one year starting on the date specified on the Usage Permission Certificate issued by the Organizer. After one year, the winner must reapply for continued use of the "G Mark". Application for usage for the initial four years is also available.
More information about the "G Mark" usage can be found on the dedicated page on the website.
Specific usage can be found in the "G Mark Usage Guidelines".

3) G Mark usage fee

The "G Mark" usage fee is set below:

Retail PriceTotal Project Cost
(If retail price is not available)
Usage Fee
(including tax)
Less than 500,000 yenLess than 500 million yen216,000 yen
500,000 yen to less than 5 million yen500 million yen to less than 5 billion yen540,000 yen
5 million yen or more5 billion yen or more1,080,000 yen

In principle, the usage fee in the table above will be applied according to the retail price (current market price in the case of open pricing) as stated in the screening information. The awarded item's average value will be determined, if there is a range in the retail price. When the awarded item is a non-commodity, the usage fee will be calculated in accordance with the total project cost.

4) Reduction of the usage fee

The Organizer offers various reductions in usage fee such as the following to promote spread of the use of the "G Mark".
If the winner is a government organization, such as the national or a local government, or an educational corporation, medical corporation, religious corporation, or incorporated foundation/association authorized or accredited by the national or a local government, or a public institution or association, such as a non-profit organization, the G Mark usage fee shall be waived. However, a corporation (third-sector company) jointly established by a government organization and the private sector is excluded.
If the winner is an individual or a small and medium-sized enterprise, the G Mark usage fee shall be reduced by 50%. However, the definition of a small and medium-sized enterprise shall be subject to the definition set forth in the "Small and Medium-sized Enterprise Basic Act". Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation.
For an application for the initial four years made with a one-time payment within the year in which the prize is awarded, the usage fee shall be reduced by 25%.
The G Mark usage fee for an award winning object from the fifth year onward after its award shall be reduced by 50%.
The G Mark usage fee shall be waived for an award winning object from the tenth year onward after its award, and for an object winning the Long Life Design Award.

5) Exemption for the purpose of supporting disaster recovery

To support reconstruction from the Great East Japan Earthquake in 2011, the usage fee of the G Mark shall be waived for winners whose headquarters (or principal location in the case of an individual) are based in any of the six prefectures in the Tohoku area as well as Ibaraki Prefecture for the period of one year if the application is submitted by March 31, 2019.

6) Free G Mark usage during the award-winning PR period

All winners may use the G Mark, free of charge, for the first one month from the announcement of the winners in the given year. The award-winning PR period in 2017 will start on October 4 and end on November 5.
The Organizer may, from time to time, set up free usage periods in addition to the period above.

7) G Mark usage in relation to improvements or upgrades to the award winning objects

In the event of any change in the specifications of the award winning object, including performance improvements, for which usage of the G Mark is desired, a specified "Alteration Report Form" must be submitted to the Organizer. The Organizer will inform the winner of approval or disapproval of the usage of the G Mark after considering the contents of the change.

8) Unauthorized use of G Mark

The Organizer may revoke or suspend the use of the "G Mark", or revoke the bestowal of the Good Design Award, if the winner misuses the "G Mark" as follows:

When the "G Mark" is used for non-award winning objects
When the "G Mark" is used without the approval of the Organizer
When the "G Mark" is used in a way that is misleading to the citizens

9) Report on the status of use

The Organizer may request the winner using the G Mark to report on the status of its use.

March 15, 2017

G Mark Usage Guidelines

Please be sure to observe the following rules so that the "G Mark" is recognized properly.

Logo Mark

Every type from "A" to "L" is available as an official logo.
There is no priority among the types. Please choose according to intended use.
Proportion and position of "G Mark" and logo type must be kept as posted here.
The use of the "G Mark" alone by a winner is not recommended. Please contact the Office, if the winner wishes to use the "G Mark" by itself.

Undated
Dated (English)
Dated (Japanese)
Exclusive for Good Design Best 100 recipients

Space required around the logo

To avoid any interference from other graphics, the required spacing around the logo is defined.
Please do not include any other elements within the area surrounded by the grid lines.
a:b = 5:2 (Reduce b by 40% when a is 100%)
c:d = 4:1 (Reduce d by 25% when c is 100%)

Minimum Size

The logo cannot be smaller than the size shown below, in order to maintain visibility.

Color

A white background is recommended for color expression.
Monochromatic (CMYK: K = 100%) and negative (highlight) expressions are also available.
Colors other than black for background may be used for negative expression.
As an exception, gold color (including gold foil print) may be used for the Grand and Gold Award winning works.

Background

Although a white background is recommended for the logo mark in a color expression, colors other than white may also be used for the background only if the visibility of the logo mark is not lost. If the background could seriously obscure the outline of the logo mark, please make sure to use a white square background to maintain visibility.

Prohibited examples

2016 G Mark Usage Guidelines (Low Resolution) (PDF/2MB)
*For high resolution version, please download from the address found on the "Apply for G Mark Usage" page on the entry site.
2017 G Mark Usage Guidelines It will be released on September