For the last 60 years, the Good Design Award has demonstrated to the world what kind of design is considered important in people’s lives and brings a better tomorrow through its activity.
In other words, the award has led the way to expand the scope of design all the while deepening the society’s appreciation for the value of design.
In recent years, the concept of design not only has been limited to tangible objects, intangible objects and mechanisms, but also has come to include people’s mindset, perspectives and ideas.
Having said that, the Good Design Award once again would like to focus on the significance of the "form."
Both tangible objects and intangible objects exhibit "form."
The aesthetic consciousness that breathes in the form is what manifests as the determination to enrich people’s lives.
The screening process for the awards involves asking what design is and what the design is striving to achieve by looking at the care and aesthetics behind each design.
In addition, we’d like to face up to the compelling questions that ask what defines people, what richness means and what makes a good society.
This year, we will further expand upon the "focused issues," which attempt to redefine the social responsibility of design, and continue to take a proactive approach such as through workshops held with companies and designers.
Amidst the accelerating homogenization due to globalization and economic rationality, how would design show its respect for the irreplaceable culture and value such as locality and hand-crafting fostered over a long period of time?
This question will be asked through evaluating entries for the Good Design Award as well as the Long Life Design Award among others.
We look forward to your active participation.
We, the Japan Institute of Design Promotion, begin accepting applications for the Good Design Award 2017.
The public, government bodies, and business leaders are becoming increasingly aware of the efficacy and importance of the power of design and design-based problem solving in enriching our lives. It is amid this environment that the Good Design Award this year celebrates the 60th anniversary of its founding. I would like to express my heartfelt gratitude to the many people who have supported, nurtured, and developed the Good Design Award over the years.
In recent years, the Good Design Award has begun to attract entries not only from those involved in manufacturing, but also a diverse, wide-ranging array of other people, including those focused on developing new businesses and services and those addressing an assortment of issues in various parts of Japan.
This will also be the third year in which we examine Focused Issues, a project that we established with the aim of highlighting the social value of design more clearly in light of this situation. As well as further enhancing Focused Issues, through which the Good Design Award offers suggestions for society as a whole, we plan to publicize the findings of the Focused Issues directors.
Furthermore, the number of entries from overseas has been steadily increasing in recent years on the back of the trust inspired by the Good Design Award, with its long history. In addition, we will seek to achieve mutually beneficial development by strengthening international cooperation projects based on the platform of the Good Design Award, as well as further bolstering their role in spreading the word about Japanese design overseas.
We also plan to restructure our Long Life Design Award, which recognizes designs that have become design standards in our daily lives. Specifically, we will seek to ensure that the screening process examines and identifies anew the role that design plays and shares this with as wide an audience as possible.
The Good Design Award is extremely effective in identifying specific examples of the power of design and design-based problem solving, while providing them with a signal boost to reach a wide range of people, both at home and abroad.
The Japan Institute of Design Promotion will seek to meet the expectations of society using a variety of means, including the Good Design Exhibition of award-winning designs and presentations at our PR base, Good Design Marunouchi, to spread the message about award winners’ designs and the ideas behind them.
I sincerely hope that you will enthusiastically take up the challenge of entering this year’s Good Design Award.
March 15, 2017