G Mark and Consumers
The Good Design Award is aimed at bringing dialogue between industry and consumers. Since the privatization of the Good Design Award system in 1998, we have worked to make more information available to the public. At the same time, we are asking for greater consumer participation in the award system at design fairs and over the Internet.
On the whole, G Mark cognition ratio in Japan is 86%. By gender, cognition ratio of male is higher than female by 10%. By age, cognition ratio tends to get higher in elder people. In the latest survey, cognition ratio in twenties and teens has increased compared to the last survey. There is little difference in the cognition ratio by area.
For a question that asked image of "G Mark", "excellent in function and performance" ranked first. For a question "Which factor do you focus on when purchasing products", "function and performance" ranked first. These results indicate that the "G Mark" is functioning as the proofed mark when consumers purchasing products.
Image of Good Design Award prize winners tend to be "having a good sense, trustable, good at manufacturing, and honest".
More than 50% of respondents answered "I choose G Mark labeled products" when purchasing products in stores. G Mark has become a strong trigger for buying products and been functioning as the symbol of communication between consumers, products, and companies.
"G Mark" is a symbol of "high quality", "excellent in usability", and "well-balanced" products, and its social value is highly and widely recognized in our life.
Cognition ratio of the "G Mark"
What do you think the "G Mark" represents?
In all age groups, many respondent to a questionnaire answered "attractive form" and "high quality" as image of G Mark. G Mark is generally recognized as "High-quality, attractive, excellent in usability", and it seems that the objective of the G Mark system "Choose the good design and make it known to the consumers" - is well understood among people.
Image of Good Design Award prize winners
Purchasing motivation of "G Mark" labeled products
Survey details: Conducted in August 2005
Subject: 6,000 male and female older than 15 years old, living in Japan
(stratified sampling conducted based on national census's composition ratio of population by age and gender)
Number of valid responses: 2,015
Survey method: Questionnaire over the Internet
Good Design Award is operated by Japan Industrial Design Promotion Organization