G Mark

Birth of G Mark

Good Design Award winning items can promote its results by attaching "G Mark".
"G Mark" was designed in 1957 when the Good Design Products Selection System (the predecessor of Good Design Awards) was started. It was designed by Mr. Yusaku Kamekura, a designer who left a major mark on the Japanese design history. Since then the "G Mark" has been familiar to many people as a trustworthy symbol which connects industry and everyday life just like its system "G Mark" system.

G Mark and Consumers

According to the survey done in September 2007, people who understand "G Mark" as a proof of "Good Design Award winning item" is approximately. 67%, and cognition rates is approximately. 87% if the people who has seen this mark or who know this mark vaguely are included.
Moreover, from this survey, people think that the G Mark represents 1) Excellent in function and performance, 2) attractive form (exterior appearance), 3) high quality, 4) excellent in usability. In short, consumers seem to recognize the items with G Mark as "Item with high quality and usability". And 47% of subjects answered they choose items with G Mark when they purchase.

There are many Design Awards that are similar to Good Design Award in the world; however, no other awards have much trust as the Good Design Award has.
This may seem to be the result of that Japanese Design has been executed along with consumers. At the same time it can be considered that Japanese Design has developed by consumers trust and support toward design. Good Design Award has played its role as a system that creates positive rotation that connects creators and users.