JIDPO establishes the Good Design Awards Judging Committee, organized by approximately 70 designers, architects, editors, and other specialists working in the forefront of design.| HUMANITY: | Inspiration for products and conceptual embodiments |
|---|---|
| HONESTY: | Perceptiveness toward contemporary society |
| INNOVATION: | Concepts to pioneer the future |
| ETHICS: | Imagination for prosperous lifestyle culture |
| ETHICS: | Reflecting on society and environment |
These five words used in our principle can be expressed in a single phrase as "giving people the central role and taking a high ethical standard in identifying the essence of our lives and engaging in appealing creative endeavors". This illustrates our basic philosophy that design is a humanitarian act put in the service of the human community. This is also the message of the Judging Committee, which seeks to reward design meeting these standards.
In addition, creativity, insight, conceptual abilities, imagination and intellect are the skills that are so essential when putting good design into practice.
The entries are screened based on this philosophy and the characteristics of their respective domains.