The automobile font DRIVER'S FONT
(C)JIDPO All rights reserved.
2009    Good Design Frontier Design Award
  • Award Number :
    09F01004

  • Award-winning item :
    The automobile font [DRIVER'S FONT]

  • Principal implementing business:
    DENSO CORPORATION/ Type Project Inc.

  • Category :
    Good Design Frontier Design Award


Outline

  • Outline
    This project by font designer Type Project and auto-parts manufacturer Denso involves research and development into a font for use in vehicles that makes it easy for drivers to get information while driving. Since the Neolithic age, the forms and roles of text have changed with the times, from inscription through writing, printing, and display. In today's digital age, there is a need for a font that can be read at a glance, optimized for car drivers. This font aims to enable users to get information safely and comfortably even while driving, through design of a font that is easy to skim and that easily leaves an impression on the viewer.

  • Producer
    DENSO CORPORATION/ Type Project Inc.

  • Director
    Project Leader KEI NAGIYAMA, Assistant Project Leader YUKIHIRO KAJITA, Design Center, DENSO CORPORATION/ Type Project Inc.

  • Designer
    KUNIHIKO OKANO, YUTAKA OZAWA, ISAO SUZUKI (Type Project Inc. )

  • More information

  • 公開予定
    2009 / 9 / 30

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