Outline

This is the world's smallest digital single-lens reflex (SLR) camera with exchangeable lenses, compatible with the AVCHD Lite Micro Four-Thirds standard. It uses a newly developed F1.7, 20 mm short-focal-length lens (40 mm when converted to the 35-mm standard). In addition to pursuit of the universal value and essence of a camera (descriptive functions, operability, and reliability), this design also seeks ease of use that makes it possible to take photos intuitively, such as a live viewing feature and a high-resolution three-inch (3:2) LCD screen, and furthermore it realizes a compact and flat solid form in its body through means including a retractable flash and leaving out an EVF viewfinder. Consideration has been given to expandability through means including exchange of lenses and use of accessories such as an EVF viewfinder and microphone available separately. In addition, it has a broad appeal to users from photo buffs to beginners, with features including manual operation and automatic iA and video buttons.

DSC Business Unit, Network Business Group, AVC Networks Company, Panasonic Corporation

AVCN Mobile Group, AVC Network Design Department, Design Company, Panasonic Corporation

Makoto Nakamura, AVCN Mobile Group, AVC Network Design Department, Design Company, Panasonic Corporation

http://panasonic.jp/dc/

2009 / 9 / 20