GOOD DESIGN AWARD

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Special Award
Company Info: Country / Region

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Award-winning item: Sound AR App [Locatone]
Business Owner: Sony Corporation
Category: Application, software for the general public
Company: Sony Corporation (Japan)
Sony Group Corporation (Japan)
Sony Music Solutions Inc. (Japan)
Award Number: 21G161395
Outline of Good Design Award winners: Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Locatone is a sound AR app and content platform that lets you stroll through the real world with the things you love. Select some of your favorite content and visit a spot on the map, and Locatone plays sound and music to match your positional information. By incorporating audio into walks around town, Locatone lets you explore the community, make discoveries, and relish moments like never before.
Producer: Tsuyoshi Abiko, Ryu Aoyama, Izumi Yagi, Home Entertainment & Sound Products Business Group, Sony Corporation
Director: Tomoaki Takuma, Creative Center, Sony Group Corporation
Designer: Hiroshi Onita, Sony Music Solutions Inc. + Miyuki Shirakawa, Creative Center, Sony Group Corporation
More information: https://www.locatone.sony.net
Already in service/use: 2020/11

Evaluation

This app plays various contents according to where the user is so that the user can be immersed in the experience of the real space. It is also excellent in that it creates and gives the user a new experience beyond mere audio guide by linking not only the place where the user is but also the stereophonic technology and the movement of the user. In the future, it is expected that the app will become a place linked to the real space for creators to express new ideas, and that it will be developed for social infrastructure with barrier-free function by voice AR as well as for the entertainment domain.