GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
sleeping bag [SONAENO cushion type multifunctional sleeping bag]
Business Owner
Dream,Inc.
Category
Emergency supplies
Company
Dream,Inc. (Japan)
Award Number
21G040276
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Multi-functional soft pillow transform into full body sleeping bag. Sleeping bag easily folds into space-saving pillow when not in use. Japan is prone to natural disasters. In case of emergency, sleeping bag can be used as a personal changing station. Include several pockets to secure personal items.

Producer

Dream, Inc. CEO/ Hideo Ohashi

Director

Dream, Inc. TV media planning Department/ Momo Ishikawa

Designer

Dream, Inc. R&D Product designer/ Mayumi Mishima

More information

https://mydream.co.jp/commodity/591

Already on the market
2020/12/9

Evaluation

While there are many products based on the concept of "preparation", this product succeeded in suggesting a form of preparation by replacing emergency "housing" with a familiar item. This product was highly rated as it can "naturally" replace an existing daily item: for example, it can be used in an existing cushion cover. Its functionality in use is designed and explained based on robust knowledge, and every element of this product is composed of necessities. Although the idea itself is simple, the beautiful contrast produced by the highly dense functionality and expertise makes this product more esthetic. We expect that this product will fit in our daily lives hereafter as one of the regular must-haves in emergency. This is a great item that removes a barrier between "preparation" and "living."

Back to top