GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Back to List

Back to List

Award-winning item: stationery [EX-]
Business Owner: KOKUYO Co.,Ltd.
Category: Stationery and office supplies
Company: KOKUYO Co.,Ltd. (Japan)
Award Number: 21G030150
Outline of Good Design Award winners: Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: The series name "EX-" means "former." Office-use KOKUYO products such as receipt pads, survey field notebooks, and file boxes often have graphics and materials showing how to use them. The series removes these graphics and materials to reveal the essence of tools that we've usually taken for granted and never paid much attention to, and encourages users to freely create new ways to use them.
Producer: Kaoru Nakagawa, Go Hoshi, YOHAK DESIGN STUDIO, KOKUYO Co., Ltd.
Director: Taku Sasaki, YOHAK DESIGN STUDIO, KOKUYO Co., Ltd
Designer: Taku Sasaki, YOHAK DESIGN STUDIO, KOKUYO Co., Ltd.
More information: https://online-shop.think-of-things.com/collections/ex
Already on the market: 2020/9/29

Evaluation

This is a series of redesigned planned products developed from standard stationeries for business use by eliminating characters, colors, and patterns. The playful manufacturing concept utilizing the symbolic nature of their products which has established stereotype images, and the simple and moderate design with minimal colors and forms are highly appraised. We also would like to emphasize that they utilize and revitalize existing production lines as new tools, including materials, printing, and processing.