GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

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Award-winning item
mechanical pencil [enpitsu sharp/lead refills]
Business Owner
KOKUYO Co.,Ltd.
Category
Stationery and office supplies
Company
KOKUYO Co.,Ltd. (Japan)
Award Number
21G030145
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Enpitsu Sharp Mechanical Pencils and Leads feature a simple design like a pencil and a wide range of lead sizes. The pencils have been popular for combining the versatility of a wooden pencil with the convenience of a mechanical pencil. We renewed the design by re-examining the benefits of the wooden pencil, and aimed to create a design and experience as simple as a classic wooden pencil.

Producer

KOKUYO Co., Ltd.

Director

Azumi Masui, Stationery Business Division, KOKUYO Co., Ltd.

Designer

Azumi Masui, Stationery Business Division, KOKUYO Co., Ltd. + Masaki Murata, DESIGN ASSIST

増井あづみ

More information

https://www.kokuyo-st.co.jp/stationery/pencilsharp/simple/

Already on the market
2020/11/25

Evaluation

The form of a pencil and its texture represents the nature of the act of writing, as well as inevitable functions and sense associated with writing. The renewal of the series called "Enpitsu Sharp" fully expresses the basic esthetics of writing. The high quality of the entire designs including the usability of refill leads and package design were highly rated among the judges. The beautiful contrast of the glossy body and the matte texture of a pen point as if sharpened shows that this product has achieved a form of culmination, and predicts that this will be a long-life design.

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