GOOD DESIGN AWARD

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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
comb [Aikushi]
Business Owner
Aid_U
Category
Sanitary goods
Company
SUNBRIGHT Co., Ltd. (Japan)
Award Number
21G020087
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The design was created from the desire to create new value and disseminate it to the world by fusing Aizu's traditional crafts and modern industry.

Producer

Shinobu Watanabe, SUNBRIGHT Co., Ltd.

Director

Masao Akutsu, Taiyo Printing Co., Ltd.

Designer

LLP RD, Japan, Reona Den

More information

https://aid-u.info/

Already on the market
2021/4/1

Evaluation

This is the world's first 3D form comb which can fit the curve of our heads, allows to comb the hair from the roots, and produce a beautiful shine. Magnesium alloy is used as a material to make this product lightweight, easy-to-comb, and outstanding. The reason why this product was highly rated in Unit 2, our team, lies in its developmental background. SUNBRIGHT was forced to evacuate from Okuma-machi to Aizuwakamatsu City because of the nuclear power plant accident. After the relocation, the company's sincere appreciation to the local community of Aizuwakamatsu City, which accepted them, grew and turned into a strong drive to create a new value together with the local community. "Aikushi" was produced by the fusion of the traditional craft of Aizuwakamatsu and modern manufacturing. We highly appraise their strong wish and ties, as well as their attitude which led them to a new action.

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