GOOD DESIGN AWARD

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キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2020

GOOD DESIGN|グッドデザイン・ベスト100

受賞対象名
Payment Platform [LINE Pay]
事業主体名
LINE Pay Corporation
分類
保険・金融サービス・システム
受賞企業
LINE Plus Corporation (South Korea)
受賞番号
20G191237
受賞概要
2020年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Re-establishment of the brand value of the payment platform provided by LINE: As media evolves and expands, brands face continuous challenges for flexible applications. LINE Pay has been designed to provide adaptable solutions to address previous issues with its wide, horizontal logo to enable it to visually stand out and respond to various situations.

デザインのポイント
1.The shape of LINE Pay symbolically incorporates the payment means, implying the value of services.
2.The graphic motif extended from the shape empowers the core value of the "Next Payment Platform"
3.Characters have been placed in ideal locations such as the POSM to generate a sense of affinity.
プロデューサー

LINE Pay Corporation

ディレクター

James Kim

デザイナー

BX Designers

詳細情報

https://pay.line.me/portal/global/main

利用開始
2019年7月23日
価格

0JPY (The LINE Pay service is free of charge, so we register it as zero.)

販売地域

国内・海外共通仕様

設置場所

Japan, Taiwan

受賞対象の詳細

背景

Historically the symbol of currency has been the shape of a banknote or coin, and now could also be a credit card. The logo shape of LINE Pay symbolically mirrors the payment means of modern society, and the value of smart financial platform services. In addition, the adoption of the graphic motif extended from the shape further empowers the message of the ever-evolving "Next Payment Platform" geared towards future transactional and commercial environments.

経緯とその成果

Since the adoption of the LINE Pay Re-design, the installation rate of POSM in Japan has surged from 14% to 63% (as of Dec. 2019), and the numbers of users and merchants have also continued to rise. In Taiwan, LINE Pay has been deeply ingrained into the lives of the people as a leading payment platform and recorded outstanding achievements, stretching itself to become the best smart payment platform both in name and reality. LINE Pay offers a more convenient and smarter lifestyle with faster and simpler payment means beyond cashless and walletless.

仕様

User target: All LINE users / User enviroment of the entry: Mobile payment service / Platform: LINE Messenger

どこで購入できるか、
どこで見られるか

LINE Pay Website
Download LINE Pay App

審査委員の評価

人々の生活にシームレスに溶け込んだこのサービスが商業的に成功を収めた真の要因は、その洗練された入念なデザインにある。スマートで拡張性のあるデザインは使いやすく、安全性にも優れていおり、さらに見事な企業ブランディングによって事業の可能性が高められている。

担当審査委員| 長田 英知   内田 友紀   近藤 ヒデノリ   Miles Pennington   水野 祐  

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