GOOD DESIGN AWARD

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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Mobile Phone [Punkt. MP 02 Mobile Phone]
Business Owner
Punkt.
Category
Cameras, mobile phones and tablets
Company
Punkt. (Switzerland)
Award Number
20G080385
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Punkt. MP 02 mobile phone is built for connecting with people. It's comfortable to hold and to use and features excellent audio quality and battery life: a phone that actually works as a phone, with up-to-the-minute styling and a minimalist monochrome interface that is elegant and efficient. 4G LTE and tethering enable Internet access via a tablet or laptop's larger screen and keyboard.

Producer

Punkt.

Director

Petter Neby

Designer

Jasper Morrison

More information

https://www.punkt.ch/en/products/mp02-4g-mobile-phone/

Already on the market
2018/9/17

Evaluation

While this product is a monofunctional device intended primarily for voice communication, SMS, and tethering, swimming against the current tide of smartphones with ever-bigger screens and ever-higher performance, the question that lies behind its simplicity is “Are we spending too much time on information devices in our daily lives?” This phone offers a uniquely pleasant perspective on the world, with a compact size and weight that makes it comfortable to hold, while careful consideration has been given to ambient noise and the tactile sensation of the buttons. As such, we thought the splendid way in which its design expresses subtle concepts was deserving of high praise. Its tethering function enables it to be connected to a smartphone if the occasion demands, allowing physical control of information density by carrying both kinds of device. Amid a situation in which products are often produced on the basis of technical specs, the fact that it is the theme of the ideal comfortable lifestyle that has driven the development of the specs for this item could become a catalyst that gives us fresh insights and options. The true design hidden within this product is the question of what constitutes an appropriate distance from information.

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